Apply on Employer Site

NorthBay Health · 2 months ago

Manager, Digital Marketing & Technology (Hybrid/Remote)

United States

Full-time

Remote

Mid, Senior Level

NorthBay Health is dedicated to improving the well-being of the community by providing accessible, high-quality care. The Manager, Digital Marketing & Technology will oversee digital platforms and campaigns, ensuring they are optimized for consumer engagement and organizational impact.

Health CareHospitalMedical

Responsibilities

Provide day-to-day guidance and performance management to the Web Developer and Performance Marketing Specialist, mentoring, training and delegating as appropriate

Translate department-level strategic goals into actionable priorities for team members

Foster a culture of innovation, testing, and continuous improvement

Support professional development of team members and promote collaboration across the digital strategy and marketing teams

Manage the development and optimization of NorthBayHealth.org and related digital properties and channels in partnership with marketing, IT, patient access, and clinical teams as appropriate

Ensure the web platform evolves to meet consumer expectations through performance-driven UX, mobile responsiveness, and accessibility

Contribute to platform roadmap planning, including content management, personalization, on-site architecture, search experience and integration with enterprise systems (e.g., EHR, CRM, digital front door tools). Translate complex functional requirements into technical execution plans and documentation, as needed, leveraging internal or external resources when appropriate

Oversee campaign execution and performance reporting across paid media platforms, ensuring alignment with business goals and service line needs

Manage campaign budgets and media spend with a focus on ROI, cost per lead, and downstream patient value

Drive data-informed decision-making using tools like Google Analytics 4, Looker Studio, and CRM/EMR data integrations

Ensure digital initiatives support the full patient journey — from search and discovery to appointment scheduling and beyond

Identify and implement operational workflow solutions, collaboratively

Ensure that the intranet platform evolves to support organizational objectives

Evaluate and integrate emerging tools and AI-driven platforms (e.g., Google Performance Max, conversational AI, personalization engines) into digital workflows

Guide team use of generative AI tools for copy, creative, or ideation — ensuring all outputs are ethical, compliant, and patient-centric

Lead discussions on platform and channel shifts (e.g., voice search, AI-powered discovery) to future-proof NorthBay’s digital presence

Ensure digital content, campaigns, and data collection practices are compliant with HIPAA, accessibility (WCAG), and NorthBay brand standards

Collaborate with IT, Clinical Ops, Patient Access, and Compliance to align digital work with system priorities and risk management

Serve as a digital subject matter expert across cross-functional initiatives involving web experience platform (UXP/CMS), online scheduling, content personalization, CRM integrations, etc

Qualification

Digital Marketing StrategyWeb Development OversightPerformance MarketingData Analysis ToolsCampaign ManagementUser Experience (UX)Content Management SystemsInnovation MindsetCompliance KnowledgeTeam LeadershipCollaboration Skills