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Topline Pro · 3 days ago

Performance Marketing Manager

Brooklyn, NY

Full-time

Onsite

Mid Level

$130K/yr - $150K/yr

3+ years exp

Topline Pro is building AI powered Shopify for service businesses, helping service pros acquire direct business quickly. The Performance Marketing Manager will lead paid media efforts, manage campaigns across multiple platforms, and drive customer acquisition and retention through strategic marketing initiatives.

Artificial Intelligence (AI)Generative AIInternetMobile AppsSoftware

Responsibilities

Own the end-to-end management of paid marketing campaigns on Meta Ads Manager, with expansion into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit

Build and execute full-funnel media strategies designed to drive customer acquisition and retention

Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing

Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS

Explore and scope new channel opportunities as performance stabilizes across core platforms

Create briefs for new ad creatives and work with internal or external resources to bring them to life

Build simple, repeatable systems for campaign launches, reporting, and learnings

Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development

Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution

Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly

Qualification

Paid media managementMeta Ads ManagerGoogle Ads ManagerA/B testingSEO strategiesGA4 proficiencyExcel/Google SheetsAnalytical mindsetCopywriting skillsEntrepreneurial mindsetCommunication skillsCollaboration skillsProject management

Required

3+ years of experience managing paid social campaigns for a high-growth B2B or SaaS product

Proven track record running and optimizing paid campaigns on Meta, with experience in Google Ads Manager, YouTube Ads, TikTok Ads Manager, or Reddit Ads considered a strong plus

Proficiency in GA4, and Excel/Google Sheets

Hands-on experience designing and analyzing A/B or creative tests

Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling

Excellent copywriting instincts and ability to identify what resonates with small business owners

Experience managing budgets, pacing spend, and reporting on performance

Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams

Comfortable driving complex projects independently while staying highly organized

Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making