PayPal · 3 hours ago
Marketing Program Manager, Rewards/Loyalty GTM
San Jose, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$100K/yr - $173K/yr
8+ years expPayPal has been revolutionizing commerce globally for over 25 years, creating innovative experiences for consumers and businesses. They are seeking a Marketing Program Manager to lead the launch of their new Rewards/Loyalty program, ensuring successful execution across various marketing and product teams while building scalable processes for future launches.
E-Commerce PlatformsFinTechMobile PaymentsTransaction Processing
Responsibilities
Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
Own and manage product roadmaps, prioritization, and discussions with stakeholders
Identify and quantify new opportunities based on market trends, customer needs, and research
Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
Advocate for customer needs and insights to guide product development and marketing strategies
Monitor competitors and industry trends to refine positioning and messaging
Measure the success of go-to-market initiatives and their impact on product adoption and revenue
Ensure legally approved messaging and guidance is developed and maintained across channels
Lead program management for the Rewards/Loyalty GTM launch, coordinating milestones, stakeholders, and deliverables across all Marketing and Product partners
Serve as the orchestrator for cross-functional alignment, running launch meetings, managing timelines, capturing decisions, and proactively resolving blockers
Support budget and resource management for launches — partnering with Marketing and Finance teams to track spend, flag risks, and ensure resources are deployed efficiently
Build and institutionalize scalable processes, tools, and frameworks (playbooks, SLAs, workback schedules, dashboards) to improve efficiency across all launches
Establish clear governance models for approvals, dependencies, and decision-making to keep launches moving smoothly
Partner with internal analytics teams to establish consistent measurement frameworks that track marketing effectiveness across the product lifecycle
Drive stakeholder communications, including leadership updates, executive readouts, and regular reporting on launch health
Ensure launch readiness across all Marketing channels — aligning assets, messaging, and approvals ahead of key milestones
Design processes that work for both individual product launches and coordinated multi-product campaigns
Qualification
Required
Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience
6–10+ years in marketing program management, operations, or GTM orchestration
Proven success managing large-scale, cross-functional launches in a fast-moving environment
Experience building scalable processes and operating models within Marketing or Product Marketing
Strong proficiency in project management and collaboration tools (e.g., Asana, Smartsheet, Jira, Confluence)
Fluency in AI tools and a strong belief in using technology to automate workflows and improve efficiency
Excellent organizational, communication, and facilitation skills; able to bring clarity and alignment in complex, multi-stakeholder environments
Collaborative, detail-oriented, and solutions-driven mindset with a bias
Benefits
Flexible work environment
Employee shares options
Health and life insurance
Company
PayPal
PayPal is a financial service company that provides online payment solutions to its users worldwide.
10001+ employees
H1B Sponsorship
PayPal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (945)
2024 (918)
2023 (775)
2022 (921)
2021 (1051)
2020 (1049)
Funding
Current Stage
Public CompanyTotal Funding
$12.17BKey Investors
Kohlberg Kravis RobertsBlueRun Ventures
2025-11-17Post Ipo Debt· $6.95B
2023-06-07Post Ipo Debt· $5B
2015-07-20IPO
Leadership Team
Simon Bladon
CEO, UK
chaloem khompitoon
President & CEO
Recent News
2025-12-31
The European Financial Review
2025-12-31
Company data provided by crunchbase