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Maven Clinic · 2 days ago

Senior Manager, Content Marketing

United States

Contract

Remote

Senior Level

$140K/yr - $160K/yr

7+ years exp

Maven Clinic is the world's largest virtual clinic for women and families, dedicated to improving healthcare access and outcomes. The Senior Manager, Content Marketing will lead the development and execution of content strategies that enhance awareness and engagement, working closely with various teams to create compelling narratives and drive pipeline growth.

FamilyHealth CaremHealthWomen's

Comp. & Benefits

Responsibilities

Architect and execute comprehensive content strategies that align with Maven’s growth priorities, demand-generation campaigns, and sales objectives

Partner with Growth Marketing to map content to the buyer journey, from top-of-funnel awareness through conversion and retention

Ensure alignment across all content touchpoints to deliver a consistent, conversion-focused narrative

Write and edit engaging, conversion-oriented content across blogs, whitepapers, eBooks, case studies, email campaigns, and sales assets

Develop and script video content such as promotional videos, customer stories, webinars, and short-form clips for social and paid campaigns

Collaborate with design and web development teams to build and optimize digital and web experiences, landing pages, interactive tools, and campaign microsites, ensuring that content strategy, storytelling, and user experience work together to drive conversion

Repurpose existing content into new formats to maximize reach and effectiveness (e.g., turning webinars into blog posts, long-form pieces into short-form social content)

Collaborate with internal subject matter experts, clinical leaders, and the sales team to develop narratives that translate Maven’s outcomes and ROI into compelling business value

Partner with design, product marketing, and paid media teams to ensure cohesive campaign execution and brand consistency

Oversee external writers, editors, and freelancers as needed to scale content production

Analyze content performance metrics to continuously optimize for engagement, lead quality, and pipeline impact

Own on-site SEO strategy, including keyword planning, on-page optimization, and collaboration with the web and design teams to improve site performance and user experience

Stay at the forefront of content marketing trends, leveraging AI tools and emerging formats to increase production efficiency and storytelling impact

Qualification

B2B content marketingContent strategy developmentSEO optimizationVideo content creationProject managementAnalytical mindsetCollaboration skillsCommunication skillsStorytelling skills

Required

7–10+ years of progressive experience in B2B content marketing, ideally within healthcare, SaaS, or high-growth tech environments

Proven ability to develop and execute content strategies that drive measurable business outcomes (pipeline growth, lead conversion, sales enablement)

Exceptional writing and storytelling skills with the ability to turn complex clinical, technical, or data-driven concepts into accessible, engaging narratives

Demonstrated experience producing diverse content types: blog posts, eBooks, video scripts, webinars, thought leadership, and sales collateral

Strong project management skills with the ability to juggle multiple deadlines, stakeholders, and priorities

Experience managing freelance contributors or small teams of writers, editors, and content producers

Analytical mindset with familiarity using metrics to evaluate performance and optimize strategies

Excellent collaboration and communication skills to work effectively across Growth, Sales, and Brand teams