PFSbrands · 3 months ago
Product Brand Manager (B2C)
Holts Summit, MO
Full-time
Onsite
Mid Level
3+ years expPFSbrands is seeking a Product Brand Manager (B2C) responsible for driving consumer-focused brand strategy and execution for their business-to-business products. This role involves collaborating across departments to create demand, enhance brand equity, and achieve business growth objectives.
Food & Beverages
Responsibilities
Develop and execute brand plans, campaigns, and go-to-market strategies tailored to B2B buyers, distributors, and retail partners
Define brand positioning and messaging that emphasize ROI, scalability, and value to business decision-makers
Manage product lifecycle planning, including innovation, optimization, and SKU rationalization with partner profitability in mind
Lead development of consumer campaigns across digital, social, retail, and experiential channels
Partner with creative teams and agencies to deliver compelling consumer-facing content, advertising, and activations
Attend and lead consumer-facing events, in-store activations, and experiential marketing initiatives
Monitor campaign effectiveness and adjust based on consumer insights, engagement metrics, and sales results
Conduct consumer research, market analysis, and trend monitoring to identify growth opportunities
Translate consumer insights into actionable brand strategies, product enhancements, and promotional plans
Benchmark against direct competitors to refine positioning and identify white space opportunities
Collaborate with Sales and Retail partners to ensure in-store programs and promotions maximize consumer impact
Partner with Operations and Supply Chain to ensure packaging, distribution, and retail execution meet consumer expectations
Manage agency and vendor relationships to deliver measurable results
Manage brand budgets ensuring efficient allocation to consumer-focused campaigns and activations
Track and report KPIs, including brand awareness, trial, loyalty, sales lift, campaign ROI, and market performance
Present campaign results, consumer insights, and brand performance updates to senior leadership
Perform all other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (MBA a plus)
Valid driver's license
3–5 years of experience in consumer brand management, product marketing, or related field
Proven success in developing consumer-facing campaigns and brand-building strategies
Strong analytical, creative and storytelling skills with expertise in consumer insights
Experience managing agencies and executing digital, social, and experiential marketing
Proficiency in all Microsoft Suite products
Familiarity with CRM and marketing automation systems (e.g., HubSpot, Salesforce, Marketo)
Experience with marketing analytics tools (e.g., Google Analytics, Tableau, or similar)
Strong communication skills, with the ability to present complex data clearly to non-technical stakeholders
Organized and detail-oriented, with project management skills
Innovative and forward-thinking; able to contribute to a culture of continuous improvement
Company
PFSbrands
PFSbrands is the proud parent company of leading food brands Champs Chicken®, BluTaco®, Hangar 54 Pizza® & more.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lori A. Kimbrough
Vice President - CEO Executive Operations
Kyle Menges, CPA
CFO
Company data provided by crunchbase