The RealReal · 1 day ago
Marketing Manager, Paid Media
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$115K/yr - $135K/yr
5+ years expThe RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, and they are seeking an experienced Paid Media Marketing Manager to drive new customer acquisition. The role focuses on leading integrated marketing efforts across diverse paid channels, managing media agencies, and optimizing performance to achieve aggressive CPA and ROI targets.
E-CommerceFashionLifestyleMarketplace
Responsibilities
Serve as the primary owner and subject matter expert for core direct-response channels, including television (Linear/CTV), audio (Streaming/Podcasts), and direct mail, driving strategy and execution
Own the high-impact media budget, providing accurate forecasts and performance reporting to hit aggressive CPA and ROI targets
Implement a rigorous testing framework across creative, targeting, and channel mix to continually improve response rates and cost efficiency
Lead the day-to-day management of external media agencies and partners, holding them accountable for performance and strategic contribution
Partner with Analytics teams to refine media mix modeling (MMM) and attribution to accurately measure the incremental impact of offline media investments
Strategize and execute targeted digital growth tactics (e.g., Programmatic Display) that effectively complement and amplify offline media efforts
Partner closely with Brand and Creative teams to develop compelling, high-performing advertising assets tailored for direct-response performance across all channels
Qualification
Required
5+ years of experience in marketing, with a strong focus on integrated campaign management across digital and offline channels
Proven experience managing media agencies and driving successful outcomes
Demonstrated ability to leverage data and analytics for strategic decision-making and campaign optimization
Strong understanding of performance marketing metrics and ROI analysis
Excellent communication, interpersonal, and presentation skills
Creative mindset with a passion for brand building and innovative marketing solutions
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Preferred
Bachelor's degree in Marketing, Business, or a related field
Experience in e-commerce, marketplaces, or luxury retail is a plus
Benefits
Bonus program
Incentive pay
Benefits
Company
The RealReal
The RealReal is an online marketplace for authenticated and consigned luxury goods.
1001-5000 employees
H1B Sponsorship
The RealReal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (10)
2023 (10)
2022 (14)
2021 (8)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$356.87MKey Investors
GreyLion CapitalGreat Hill PartnersGreenspring Associates
2019-06-28IPO
2019-03-01Series H· $70M
2018-07-25Series G· $115M
Leadership Team
Rati Levesque
President & CEO
Frank Zhu
Chief Analytics Officer
Recent News
2026-01-08
2026-01-03
2025-11-27
Company data provided by crunchbase