Apply on Employer Site

Baby2Baby · 2 weeks ago

Senior Manager, Social Media

Los Angeles, CA

Full-time

Hybrid

Senior Level

$80K/yr - $105K/yr

6+ years exp

Baby2Baby is a non-profit organization that provides children in need with essential items. The Senior Manager, Social Media is responsible for elevating the Baby2Baby brand through social media by overseeing daily operations, content creation, and strategy to build awareness and connect with new donors.

CharityChild CareNon Profit

Responsibilities

Oversees day-to-day operations of Baby2Baby’s social media presence, including Instagram, Facebook, Twitter, LinkedIn and YouTube

Develops and executes bi-weekly content calendar as well as more built-out campaigns & initiatives

Expands Baby2Baby’s social media presence, followers and engagement through creative content and storytelling

Oversees planning for live social content capture at events and develops creative shot lists for social content

Maintains content library and actively collects/produces new assets for use in marketing

Actively reports, tracks and optimizes performance of social media channels

Responsible for all social media and content budget planning and tracking

Travels for disaster response social capture as needed to tell Baby2Baby's story on the ground

Oversees and develops junior social media team member

Liaises with third party agencies and vendors including graphic design, web development, digital ad agency etc

Collaborates on all visual assets for the Marketing Department

Other duties as needed

Qualification

Social media strategyContent creationSocial media analyticsAdobe PhotoshopAdobe InDesignCreative copywritingPhotography skillsCommunicatorTeam collaborationTime management

Required

Bachelor's degree in a related field, preferably Journalism, Marketing, Communications, Public Relations, etc

6+ years of experience developing and executing social media marketing strategy

4+ years management experience

A hands-on social media expert with experience in social media marketing campaign management, day-to-day publishing, editorial, content creation, and distribution

Well-rounded marketing professional with marketing experience in other areas outside of social media and content

Excellent creative copywriting and editing skills

Highly engaged in and active on social media

Strong photography skills and a keen eye for design and ensuring visual uniformity across social channels

Proficient in Adobe Photoshop and InDesign; well-versed in developing social graphics and utilizing latest content creation technology (e.g. Reels)

Ability to work in a fast-paced work environment that requires strong multitasking skills, excellent time management, and self-starter mentality

Ability to work independently with an openness to test new ideas

Strong communicator, decision-maker, and strategic-thinker

Highly organized with a strong attention to detail and follow-up, and able to work in a team environment

Experience with social media analytics platforms such as Keyhole and Hootsuite

Will require some work outside of a traditional Monday through Friday work week and outside normal business hours