Imagine Communications · 3 months ago
Product Manager (Remote)
United States
Full-time
Remote
Mid, Senior LevelImagine Communications is a leading provider of innovative media software and networking solutions, delivering billions of media moments globally. The Product Manager for AdTech Digital products will collaborate across functional areas to define and plan the digital strategy, focusing on incorporating digital AdTech features into the product portfolio to meet competitive market demands.
SoftwareVideoVideo Streaming
Responsibilities
Achieve Product Financial Plans: Create a plan to achieve the product financial results as established in the annual financial plans
Maintain a 360-degree view of the product financials
Understand the revenue and costs and ensure profitability
Evaluate new technology options with a lens to meet margin goals
Monitor and analyze key performance indicators to determine how well the product is performing in the market, how it impacts the company operations, and ultimately how it contributes to profit
Report on product financial results explaining any deviation from plan, especially results below plan
Identify Market Needs: Research and document market and customer digital requirements through working with Imagine team members, customers, and partners
Anticipate challenges in the digital advertising technology market through your relationship with customers, third-party contacts, and discussions with untapped, potential customers
Validate perceived customer challenges by engaging with the market to confirm their accuracy and prevalence. Identify the target market in the digital AdTech space and map the needs with target markets and analyze the market segments to pursue actively
Define the archetypal buyers involved in the purchasing of digital AdTech products and services and work with marketing and sales to craft appropriate messaging and sales strategy
Identify competitive and alternative digital offerings in the market
Create an MRD (Market Requirements Document) for each major product category (Traffic, Sales, Optimization, OMS, and Ad Insertion), focusing on digital features required to meet market and customer needs while extending product differentiation as compared to competition
Analyze Sales Results: Participate in customer sales calls to observe discussions first-hand, ask steering questions, and capture insights on how digital requirements shape customer buying decisions
Understand why recent opportunities did or did not buy due to a lack of digital support and what steps they took in the buying process
Assess how the product or sales approach should be altered to be better positioned to win future opportunities based on digital capabilities
Create Digital Product Documents: Define product digital features to be added to the various products in PRD (Product Requirements Documents), working with each of the Product Managers and Product Owners
Perform an objective analysis of potential digital AdTech market opportunities to provide a basis for investment
Articulate what you learned in the digital advertising market and quantify the risk, including a financial model. Determine the most effective way to deliver a digital solution to an identified market problem
Where there are gaps in the offering, analyze whether to buy, build or partner with technical solution providers to complete the digital solution for the market
Describe the product by its ability to solve digital AdTech market problems, aiding Marketing and Sales in the creation of content that highlights value for customers
Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona
Design and deliver training programs that equip sales channels to position and sell the product’s digital features effectively. Provide needed market and solution digital information to support marketing events such as conferences, trade shows, and webinars
Grow technical skills through technical hands-on work and training to provide technical development recommendations and strategies where appropriate
Engagement with Launch Customers: Work with internal sales and project manager leaders to ensure smooth launch and integration of digital features into the customer environment
Manage key digital partner relationships to ensure requirements are being properly mapped between customers and internal R&D efforts
Provide additional surveillance of customer expectations and realities back to internal Imagine teams
Engage with sales process to align business plan realities to pricing process
Qualification
Required
Successful track record of defining and executing product requirements in a high-tech global environment
In-depth knowledge of digital advertising in the broadcast markets
Extensive experience with programmatic ad services, including Google Ad Manager (GAM), Freewheel, and others
Successful track record of establishing strategic direction, supported by sound operational decision-making skills
Experience with market positioning, business development, pricing, and competitive analysis
Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation
Strong global business acumen, with an understanding of diverse markets, cultural differences, and how to position products effectively in an international context
Ability to develop strategic relationships and sell the vision
Deep commitment to representing the customer perspective, ensuring their needs are reflected in product strategy and decision-making
Intellectual curiosity with the analytical skills to explore complex problems and deliver clear, actionable business insight
Proven ability to manage multiple priorities simultaneously while maintaining focus on driving outcomes and achieving desired results
Exceptional ability to develop stakeholder relationships and work in a matrixed manner across multiple functions of the organization
Excellent verbal and written communication skills and comfort with presentations to executive teams and functional stakeholder groups
Company
Imagine Communications
Imagine Communications provides digital video processing and edge multiplexing solutions.
Founded in 2012
1001-5000 employees
H1B Sponsorship
Imagine Communications has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (3)
2022 (2)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$34.7MKey Investors
Court Square Ventures
2013-12-04Acquired
2010-04-20Series Unknown· $10M
2007-10-30Series B· $15M
Leadership Team
Jimbo Haneklau
Vice President of Sales - Sports and Live Events
John Mailhot
Systems Architect for IP Convergence
Recent News
2025-12-11
2025-10-20
TV Technology
2025-09-16
Company data provided by crunchbase