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Forter · 1 day ago

Vice President (VP), Growth Marketing

New York, United States

Full-time

Hybrid

Director/Executive

$238K/yr - $305K/yr

12+ years exp

Forter is a company focused on building trust in digital commerce. They are seeking a data-driven Vice President (VP) of Growth Marketing to lead global demand generation, events, and partner marketing functions, architecting a strategy to generate a scalable pipeline and accelerate revenue growth.

Fraud DetectionReal TimeSaaSSoftware

Comp. & Benefits

Responsibilities

Architect the Global Demand Engine: Design, execute, and optimize a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals. You will own the strategy and execution across all digital channels , community, content, and more

Lead Account-Based Marketing (ABM) Strategy: Evolve and scale our ABM program, partnering closely with sales leadership to identify and target high-value enterprise accounts, orchestrate personalized campaigns, and drive engagement with key personas across the buying committee

Develop a World-Class Events & Field Marketing Strategy: Build and lead a global events strategy that creates memorable experiences and drives significant pipeline. This is a current strength in our team and includes flagship industry trade shows, proprietary executive roundtables, and regional field marketing events designed to attract both prospective clients and deepen relationships with existing customers

Scale Partner Marketing: Collaborate with our Business Development teams to scale co-marketing programs across our partner ecosystem (including emerging agentic platforms) that generate high-quality, partner-sourced pipeline and amplify our brand reach within the ecosystem

Champion Data-Driven Decision Making: Partner with our Revenue Operations team to build, refine, and champion a sophisticated multi-touch attribution model and continuously refine our target account profile using data from our Ideal Customer Profile analysis to determine areas of near term and long-term opportunity. You will use data-backed insights to understand complex buyer journeys, measure ROI, and dictate future marketing investments with precision

Foster a Culture of Experimentation: Instill a "test and learn" mindset across the team. Continuously optimize campaigns, channels, and messaging by developing a robust framework for A/B testing and experimentation

Lead and Mentor a High-Performing Team: Manage and develop a talented team of marketing professionals across demand generation, events, and partner marketing. Foster a collaborative, results-oriented culture that empowers team members to do their best work

Manage Performance & Budget: Own the growth marketing budget, key performance indicators (KPIs), and reporting for all demand-related activities, regularly communicating performance to the executive team and the board

Qualification

B2B marketing experienceDemand generation strategyAccount-Based Marketing (ABM)Data-driven decision makingField marketing strategyPartner marketingMarketing technology stacksAnalytical mindsetTesting-centric approachLeadership skillsCommunication skillsTeam management

Required

12+ years of B2B marketing experience, with at least 5+ years in a senior leadership role building and managing high-performing marketing teams

Proven, quantifiable track record of successfully developing and scaling a global demand generation function for a B2B technology company that sells to enterprise retail and/or commerce organizations

Expertise in targeting, engaging, and generating pipeline from C-suite personas (e.g., CFO, CIO, CTO, CCO) and functional leaders across finance, technology, digital, and ecommerce departments

Fluency in modern growth marketing practices, with hands-on experience building and scaling sophisticated, multi-channel Account-Based Marketing (ABM) programs

Demonstrated success in developing and executing a global field marketing and events strategy that effectively engages both prospects and customers, from large-scale trade shows to intimate executive events

Experience collaborating with key partner ecosystems (i.e. Salesforce, AWS, Shopify) to build joint pipeline growth, establish AE:AE relationships, and align leadership teams

A true 'marketing scientist' mindset: You are highly analytical, data-driven, and have direct experience working with revenue operations to develop and leverage marketing attribution models (e.g., multi-touch, W-shaped) to guide strategy

A testing-centric and intellectually curious approach to marketing, with a passion for continuous optimization and understanding complex, non-linear enterprise buyer journeys

Leadership and communication skills, with the ability to inspire a team, collaborate cross-functionally (especially with Sales, Product, and Finance), and present clearly to an executive audience

Experience managing a significant marketing budget and a deep understanding of marketing technology stacks (e.g., Salesforce, Marketo/HubSpot, 6sense/Demandbase, etc.)