WatchGuard Technologies · 3 months ago
Regional Field Marketing Director, Americas
United States
Full-time
Remote
Director/Executive
$175K/yr - $195K/yr
10+ years expWatchGuard Technologies, Inc. is a global leader in network security and intelligence, and they are seeking a Regional Director, Field & Integrated Marketing for the Americas. This strategic marketing leader will drive measurable business impact by leading a high-performing field marketing team and collaborating closely with sales leadership to develop and execute integrated sales and marketing strategies.
Cyber SecurityNetwork SecuritySecuritySoftware
Responsibilities
Lead and inspire a high-performing field marketing team, fostering a culture of accountability, creativity, and results
Develop and execute integrated sales and marketing strategies that drive awareness, demand generation, and marketing-influenced pipeline growth across the Americas
Partner with regional Sales leadership to align go-to-market priorities, co-create territory marketing plans, and ensure marketing activities directly support pipeline and revenue targets
Translate global campaigns and corporate messaging into impactful regional programs that resonate with local markets, partners, and customer segments
Build strong collaboration between field marketing, product marketing, and global demand teams to ensure regional customization and flawless execution of campaigns
Define and track key metrics for marketing-influenced and sourced pipeline, optimizing tactics and budget allocation for maximum impact
Identify and activate innovative, multi-channel marketing approaches that drive engagement across digital, event, and partner ecosystems
Manage and optimize the regional marketing budget, ensuring transparency, ROI measurement, and alignment to business priorities
Work closely with sales teams and WatchGuard Partners to strengthen relationships, drive MDF utilization, and co-develop marketing programs that enhance partner performance
Collaborate with PR and Social Media teams to amplify regional visibility, thought leadership, and customer advocacy through success stories, media engagement, and social channels
Serve as a regional marketing thought leader, proactively sharing insights, best practices, and market intelligence with internal stakeholders
Drive operational excellence and continuous improvement within the field marketing organization
Qualification
Required
10+ years of B2B marketing experience, including field, demand generation, or channel marketing leadership roles, preferably in cybersecurity, IT, or SaaS
Proven track record of achieving marketing-influenced pipeline goals and partnering closely with Sales to accelerate deal progression
Demonstrated experience leading and developing high-performing teams across geographies
Deep understanding of integrated marketing - spanning digital, events, content, and partner ecosystems
Strong business acumen with the ability to translate marketing metrics into business impact
Excellent communication, presentation, and influencing skills with experience engaging senior executives and cross-functional stakeholders
Strong budget management, forecasting, and reporting capabilities
Proficiency in CRM, marketing automation, and analytics platforms
Ability to thrive in a fast-paced, matrixed, global organization
Ability to travel throughout the US, Canada and Latin America, up to 30%
Benefits
Telecommuting within commuting distance of the Seattle office is permitted.
Comprehensive benefits plan including medical, dental, vision, disability, and life insurance
Healthcare FSA
FSA with employer contribution
13 holidays, including a floating holiday, Juneteenth, and your birthday
15 days of paid annual leave
9 days of paid sick time
Paid parental leave
401(k) with employer match
Education assistance program
Dependent Care FSA match
Adoption assistance
Fertility care support
Backup care for family and pets
A growing network of employee resource groups
Employee referral program
Employee Assistance Program
Company
WatchGuard Technologies
WatchGuard® Technologies, Inc. is a global leader in unified cybersecurity.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-04-27Acquired
2006-08-17Private Equity
1999-07-30IPO
Leadership Team
HoJin Kim
Senior Vice President and Chief Revenue Officer
Dave McNamara
Vice President, Global Sales Strategy
Recent News
Best Endpoint Protection Security (EPP) Tools, Software, Solutions & Vendors
2025-12-20
2025-12-17
Company data provided by crunchbase