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Xsolla · 1 week ago

Integrated Marketing Manager (B2B)

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

$70K/yr - $110K/yr

4+ years exp

Xsolla is a global commerce company dedicated to solving challenges in the video game industry. The Integrated Marketing Manager will create and manage campaigns, drive brand activations, and collaborate with internal teams and external partners to enhance marketing effectiveness and lead generation.

BillingPaymentsVideo Games

H1B Sponsor Likely

Responsibilities

Create, manage, measure go-to-market strategies for our new solution launches

Manage the paid, owned, earned channel campaigns across the Xsolla enterprise and community

Integrate and execute with advertising, CRM (Email campaigns), digital activations online, social media brand campaigns and industry events

Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms

Document, deliver, report and measure the effectiveness of our marketing campaigns

Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to generate quality leads for Xsolla

Optimize results in an effort to decrease costs per activations

Deliver within the allocated marketing budget for campaigns and with our regional teams around the world

Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates

Qualification

Integrated marketing principlesVideo game industry experienceData analysisProject management toolsB2B marketing experienceAI platforms knowledgeCommunication skillsFlexibilityOwnershipTeam collaboration

Required

Bachelor's degree in Marketing, Design, Business, or a related field

4-6+ years of well-rounded marketing or business development experience in positions of increasing responsibility

Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns

Knowledge of using advanced artificial intelligence (AI) platforms to enhance operational efficiencies and to written create content

Data specialist who can gather information, report it and make recommendations based on findings from internal and external performance dashboards

Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem

Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance

Experience using key project management platforms including Jira, Atlassian, Google Analytics, Slack, Salesforce (Pardot and Marketing Cloud), Sprout Social, and Google Suite

Strong B2B experience identifying opportunities within the gaming and/or fintech industries, from lead generation to forecasting, utilizing digital marketing campaigns (end-to-end) to convert, nurture and build life-long advocates as partners/clients

Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives

Ability to travel based on need. 10-20% for domestic and international travel

Preferred

Flexibility, compassion, communicative, transparency, ownership

Experience with an entrepreneurial organization

Experience with a global company

MBA

Benefits

100% company-paid medical, dental, and vision plans

Unlimited Flexible Time Off

Personalized career roadmap for each employee

Professional development through training and educational opportunities

Company

Xsolla

Xsolla is a video game company that provides tools and services to help developers and publishers launch, monetize, and scale their games.

Founded in 2005

Sherman Oaks, California, USA

1001-5000 employees

http://www.xsolla.com

H1B Sponsorship

Xsolla has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (6)

2024 (2)

2023 (1)

2022 (1)

2021 (3)

2020 (7)