DLA Piper · 3 months ago
Transactions BD & Marketing Manager - Finance
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$134K/yr - $194K/yr
5+ years expDLA Piper is a collaborative and supportive firm dedicated to meaningful work and career growth. The Finance BD & Marketing Manager will support strategic growth initiatives within specific subgroups, focusing on expanding client relationships and enhancing the firm's brand through targeted marketing and business development strategies.
AdviceLaw EnforcementLegalProfessional Services
No H1B
Responsibilities
Develop and execute targeted go-to-market plans that expand client growth and enable collaboration
Lead integrated marketing and business development initiatives focused on client targeting, lead generation, and pipeline acceleration
Analyze market trends, client priorities, and competitive dynamics to identify and pursue targets, anticipate needs, shape messaging, build and distribute thought leadership, incorporate into events and sponsorship strategies, and otherwise proactively position the group in key areas of strengths
Draft and refine marketing and business development content, including pitch materials, capability statements, individual client outreach, events invitations, and campaign messaging
Develop and execute a strategy for awards and directories that highlights the group’s most impactful client work and individual achievements
Lead BD integration for lateral partners, including analyzing their client base and DLA’s to identify and pursue cross-selling opportunities
Work with members of the pitch and proposal team, and competitive intelligence teams to draft strong pitches and proposals, and identify trends in pitching that aid in targeting and outreach
Partner with the broader marketing, BD, and communications teams to implement high-impact strategies and campaigns across brand, digital, PR, events, and sales enablement channels
Collaborate with sector teams to package the group’s capabilities to get to clients, and to raise the visibility of the group’s capabilities and successes both internally and externally
Support the planning and execution of practice group meetings, retreats, and key client engagement events
Manage the practice group marketing budget, ensuring alignment with firm priorities and campaign ROI
Track, analyze, and report performance metrics for BD and marketing initiatives
Perform other duties and special projects as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
5 years of Sales/Marketing experience in a professional services environment
Experience in a law firm or professional services environment
Strong orientation toward business development and client growth
Ability to develop tailored, high-value marketing and BD programs that resonate with sophisticated clients and C-suite decision-makers
Strategic thinking, sound professional judgment, and a proactive, collaborative mindset
Ability to execute effectively in a fast-paced, deadline-driven environment
Strong writing, presentation, and communication skills
Ability to analyze and synthesize data into actionable insights that support marketing and business development strategies
Confidence managing projects, juggling competing priorities, and driving cross-functional initiatives to completion
Proficiency with Microsoft Word, Excel, PowerPoint, and familiarity with CRM systems or pipeline tracking tools
Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties
Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner
Provide timely, accurate, and quality work product
Successfully meet deadlines, expectations, and perform work duties as required
Foster positive work relationships
Comply with all firm policies and practices
Engage in both physical and sedentary activity, such as working at a computer for extended periods of time
Ability to work under pressure and manage competing demands in a fast-paced environment
Company
DLA Piper
DLA Piper is a global law firm with lawyers located in more than 40 countries to helps clients with their legal needs around the world.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Robert Bratt
Chief Operating Officer and Executive Director, US Operations
Andrew Dyson
UK Managing Partner
Recent News
2026-01-13
Company data provided by crunchbase