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Naterra International, Inc. · 6 hours ago

Customer Strategy Manager

Fort Worth, TX

Full-time

Onsite

Senior Level

6+ years exp

Naterra International, Inc. is a company focused on personal care brands, and they are seeking a Customer Strategy Manager to drive brand objectives through strategic business planning. The role involves leading the planning process, influencing go-to-market strategies, and providing analytics and insights to support customer and business goals.

AdvertisingMarketing

Growth Opportunities

Responsibilities

Independently Leads business planning process by developing analytics and insights to support marketing strategy, trade fundamentals, channel strategies and Ecommerce growth. Manages timelines and communication of the process, and drives collaborative planning cycles with Sales partners to ensure customer alignment

Communicates & coordinates key strategies, insights, and initiatives between field and internal teams as well as gains alignment across a matrix environment to support goal achievement

Partners with internal team members to develop and execute the revenue growth management strategies in order to drive top and bottom-line growth

Leads cross-functional team members in development, evaluation, and implementation of the 6Ps by evaluating trends, developing insights, that inform strategic recommendations drive business performance improvement internally and with key retail partners

Influences business processes and requirements related to pricing, trade promotions, Ecommerce development, category management, & inventory management including cross-functional collaboration with marketing, supply chain, trade, and finance on forecasting to sales input across responsible brands

Develops and ensure the execution of all trade related expenses while evaluating other elements of all BME related activities to improve P&L performance to ensure trade funding is maximized within allocated investment

Creates & influences assortment & merchandising recommendations for both Brick and Mortar and Ecommerce

Coordinates & conducts regular communication sessions between internal cross functional and sales teams to ensure alignment and accountability on forecast attainment, budget, business planning, and trade objectives with immediacy via a Customer Service based model

Provides support and insight into retailer business & new item reviews

Co-leads key top to top customer meetings with sales teams

Develops and presents customer, category and brand reviews to drive brand and category performance

Ensures plan execution by maintaining close communication with Sales teams and conducting in-store visits to validate strategy implementation and identify opportunities for improvement

Qualification

Business analyticsCustomer marketingRevenue growth managementEcommerce developmentCategory managementRisk assessmentEffective communicationNegotiation skillsPresentation skillsProject management

Required

Bachelor's degree required

6-8 years of experience in direct customer sales, business analytics, and/or customer marketing

Preferred

Prior beauty/Skin Health category experience preferred

Prior retailer experience preferred

Ability to work effectively within a fast-paced, complex matrix, changing environment

Demonstrate effective communication and negotiation skills

Strong presentation skills and ability to tailor skills and presentation style to a variety of key decision makers

Ability to devise and deliver persuasive presentations, based on data-driven insights and facts, to gain support for business strategies and/or initiatives

Ability to develop and oversee the execution of project plans and to implement, execute and draw conclusions from a variety of customer, shopper and category studies

Ability to identify and assess risk and prioritize competing demands