Airtable · 3 days ago
Senior Product Marketing Manager, Customer
United States
Full-time
Remote
Senior Level
$196K/yr - $278K/yr
5+ years expAirtable is a no-code app platform that helps organizations streamline their business processes. The Senior Product Marketing Manager, Customer will own customer storytelling by identifying compelling AI use cases, conducting customer interviews, and creating engaging content that showcases real-world applications of Airtable's solutions.
DatabaseDeveloper ToolsSaaSSoftware
Responsibilities
Identify and qualify high-impact AI use cases solving real business problems at scale
Conduct deep-dive customer interviews to understand workflows, challenges, and outcomes in detail, asking questions until you really understand
Lead demo sessions where customers walk through their builds. Capture these sessions, then recreate them as working demos with anonymized data
Write focused stories that go deep on problem, AI-powered solution, and measurable outcomes
Produce demo videos—handle filming, basic editing, and scripting (partner with creative for high-production needs only)
Use AI tools extensively to accelerate content creation—transcription, synthesis, drafting, editing
Build and manage our customer story database from publication and beyond to event speaking, future references, and more
Maintain searchable library tagged by use case, industry, AI features, company size, personas, story usage
Coordinate with Sales, CS, and PMM to identify which stories support campaigns and sales plays
Own insights and iteration using engagement usage and pipeline data to refine which stories we tell next
Partner with demand generation on distribution plans
Partner with PMM on customer stories supporting broader campaigns
Package stories for field use with Sales Enablement
Collaborate with Marketing, CS, and Value team on expansion stories and AI adoption patterns
Support AR/PR with customer validation
Work with Field Marketing & Events to identify and prepare customer speakers for virtual and live events
Qualification
Required
5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
Exceptional storytelling and writing for technical/business audiences
Daily AI tool user—show us how you've used AI to accelerate your work
Strong customer relationship skills and ability to extract stories through thoughtful questioning
Autonomous operator—manage your pipeline, prioritize work, don't wait for direction
Technical aptitude—learn platforms quickly and understand implementations
Preferred
Portfolio of customer content you've personally created
Demo-led, video-first, or interactive customer content experience
Basic video production skills—comfortable filming, editing, adding graphics
Airtable or similar platform expertise (no-code, automation, workflow tools)
AI/ML product marketing or AI transformation content experience
Customer content that Sales actively uses and credits with deal influence
Benefits
Opportunity to receive benefits
Restricted stock units
Incentive compensation
Comprehensive benefit offerings
Company
Airtable
Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.
501-1000 employees
H1B Sponsorship
Airtable has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (12)
2023 (16)
2022 (40)
2021 (28)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$1.35BKey Investors
XNGreenoaksThrive Capital
2022-07-01Secondary Market
2021-12-13Series F· $735M
2021-03-15Series E· $270M
Leadership Team
Howie Liu
Cofounder, CEO
Andrew Ofstad
Co-founder
Recent News
Crunchbase News
2025-12-09
2025-12-02
Company data provided by crunchbase