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Rentable · 3 months ago

Customer Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

6+ years exp

Abodo is a profitable, growth-stage company building industry-leading martech and data products for the rentals industry. The Customer Marketing Manager will develop and execute marketing strategies that drive engagement, loyalty, retention, and advocacy among the existing customer base within the product suites.

InternetLocal AdvertisingReal EstateSearch Engine

Senior Management

No H1B

Responsibilities

Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience

Develop and implement strategic marketing programs to drive upsell and expansion, increase product awareness, growth, and engagement

Act as the 'voice of the customer' and incorporate customer feedback and advocacy into marketing programs

Work collaboratively with Sales, CS, Product, and Marketing teams

Define metrics to track the effectiveness of lifecycle/customer marketing programs, and regularly report on insights and ROI to internal stakeholders

Analyze and compare campaigns to strategize on experiments to increase renewals, cross-sells, referrals, and expansion opportunities

Qualification

Customer MarketingSaaS Products ExperienceMarketing Automation ToolsData AnalysisCustomer Journey MappingDegreeMarketing CampaignsCustomer EngagementRetention StrategiesAdvocacy Programs

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

Experience working with multiple SaaS products is required

Minimum of 6+ years of experience in marketing, with at least 2+ years in a customer-facing or customer marketing role (e.g., Customer Marketing, Demand Generation, or Product Marketing)

Proven track record in developing and executing successful marketing campaigns that drive measurable customer engagement, retention, and advocacy

Strong understanding of the customer lifecycle and customer journey mapping

Experience using marketing automation tools (HubSpot, Salesforce, Hockeystack, Appcues/Pendo)

Proficiency in data analysis and using metrics to optimize campaign performance