Director/Senior Director, International Marketing jobs in United States
cer-icon
Apply on Employer Site
company-logo

rag & bone · 3 months ago

Director/Senior Director, International Marketing

positionNew York, NY
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$180K/yr - $210K/yr
date10+ years exp

rag & bone is a fashion brand founded in New York, dedicated to originality and timelessness. The Director/Senior Director of International Marketing will lead the development and execution of marketing strategies to enhance brand awareness and sales across global markets, requiring both strategic insight and hands-on execution.

ApparelE-CommerceFashion

Responsibilities

Develop and implement international marketing strategies aligned with the brand’s overall vision and business goals
Lead market entry and expansion strategies in priority regions (e.g., Europe, Asia-Pacific, Middle East, Latin America)
Oversee the localization of brand messaging, campaigns, and creative assets to ensure cultural relevance and resonance
Collaborate with regional teams, distributors, and retail partners to align marketing activities and optimize performance
Manage global media planning and buying across digital, social, print, and experiential platforms
Analyze market trends, customer insights, and competitor activity to inform strategic decisions
Oversee the creation and execution of global influencer, celebrity, and PR campaigns
Manage and mentor a team of regional marketing managers and external agencies
Establish KPIs, track campaign performance, and report ROI to senior leadership
Represent the brand at key industry events, trade shows, and global activations

Qualification

International marketingFashion industry experienceGlobal marketing campaignsBudget managementConsumer behavior analysisLeadership skillsCultural sensitivityFluency in EnglishCommunication skillsCross-functional collaboration

Required

Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred
10+ years of progressive experience in international marketing, with at least 5 years in the fashion or luxury industry
Proven success in developing and executing marketing strategies across multiple international markets
Strong understanding of regional market dynamics, consumer behaviors, and cultural nuances
Experience managing multi-million-dollar budgets and global marketing campaigns
Exceptional leadership, communication, and cross-functional collaboration skills
Fluent in English; additional language skills are a plus
Willingness to travel internationally up to 30% of the time

Preferred

MBA preferred

Benefits

Paid Time Off
Clothing Allowance
Generous Employee Discount
Paid Parental Leave
Membership to Calm and access to other wellness benefits
Medical, dental, vision and ancillary benefits
401k

Company

rag & bone

twittertwittertwitter
Glassdoor3.6
company-logo
rag & bone is a fashion retailer that sells clothing, shoes, and accessories.
dateFounded in 2002
location
New York, New York, USA
people-size201-500 employees
web-link
http://www.rag-bone.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Irving Place Capital
2024-02-16Acquired
2013-01-02Private Equity

Leadership Team

N
Nicolas Vermot
COO
linkedin
B
Benjamin Harris
Chief Commercial Officer (CCO)
linkedin

Recent News

PR Newswire
GUESS?, INC. ANNOUNCES CHIARA FERRAGNI AS THE NEW FACE OF THE SPRING 2026 GLOBAL CAMPAIGN
2026-01-22
MarketScreener
Guess?, Inc. Reports Fiscal Year 2026 Third Quarter Results
2025-11-25
DBusiness Magazine
Several National Retail Brands Coming to Downtown Birmingham
2025-11-21
Company data provided by crunchbase