Cricut · 3 months ago
Global Product Manager - Hardware - Heated Products
South Jordan, UT, USA
Full-time
Onsite
Mid Level
3+ years expCricut is a company that empowers creativity through innovative tools and products. They are seeking a passionate and strategic Hardware Product Manager to lead the development and launch of hardware products, overseeing the entire product lifecycle and collaborating with cross-functional teams to deliver exceptional consumer experiences.
Consumer ElectronicsDIY
Responsibilities
Define and execute the product vision and roadmap for the hardware portfolio, aligned with company strategy and customer insights
Identify opportunities to grow revenue, reduce costs, and improve the end-user experience
Drive all phases of product development—from concept, specification, and prototyping to validation, tooling, manufacturing, and launch
Lead technical scoping in close partnership with engineering, design, quality, and supply chain teams
Collaborate with global ODM partners to manage development timelines, cost targets, and product performance
Ensure detailed PRDs, DVT/PVT planning, and thorough design reviews to deliver manufacturable and scalable products
Work directly with ODMs and key suppliers across Asia and other regions to manage NPI execution, resolve technical issues, and ensure compliance with specs and quality standards
Support vendor selection and evaluation based on capability, innovation, and cost efficiency
Drive joint development efforts, ensuring alignment across internal and external stakeholders
Champion forward-thinking product concepts and next-generation hardware through market trends, technology scouting, and consumer research
Develop compelling business cases and concept validation plans to secure leadership buy-in and roadmap prioritization
Partner closely with software, materials, marketing, sales, and customer experience teams to ensure integrated product experiences and go-to-market readiness
Act as a central point of contact between internal teams and external partners for all product-related decisions
Collaborate with research teams to translate consumer feedback and market trends into actionable product strategies
Conduct competitive benchmarking to identify white space and areas for differentiation
Partner with quality engineering and compliance teams to manage risk assessments, regulatory approvals, and continuous improvement initiatives
Ensure high product reliability and adherence to global standards (FCC, CE, UL, etc.)
Monitor product performance post-launch and drive iterative improvements through consumer feedback and data analysis
Qualification
Required
Bachelor's degree in Engineering, Product Design, Marketing, or related field
3+ years of product management experience with consumer hardware
Deep knowledge of product development processes
Experience with global supply chains and cross-border product development
Track record of launching complex hardware products in fast-paced environments (e.g., consumer electronics, IoT devices, tools, or CPG)
Technical fluency and ability to translate between engineering, manufacturing, and customer requirements
Excellent project management, prioritization, and communication skills
Strong analytical skills, including proficiency in statistical data analysis, consumer insights, and market research
Familiarity with project management tools (e.g., Arena) and methodologies (e.g., Agile, Lean, Six Sigma)
Ability to travel oversea to our ODM partners
Preferred
MBA or advanced degree
Knowledge of hardware quality processes (e.g., DOE, 8D, CAPA) and compliance standards (FCC/CE/UL)
Familiarity with crafting, DIY, or creative tools
Experience in developing connected devices or managing hardware-software ecosystems
International product launch experience, including product localization and market entry strategy
Bilingual abilities or international business experience
Benefits
Exclusive employee discounts
Relocation assistance
Company
Cricut
Cricut Inc. is a creative technology platform company know for its flagship line of smart cutting machines.
501-1000 employees
H1B Sponsorship
Cricut has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (19)
2023 (9)
2022 (12)
2021 (18)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-03-24IPO
Leadership Team
David Henry
EVP of Product Engineering, Quality and Member Care
Recent News
2025-11-07
2025-11-05
2025-11-05
Company data provided by crunchbase