Amazon · 1 week ago
Sr. Lifecycle Marketing Manager, Amazon Shipping
Bellevue, WA
Full-time
Onsite
Senior Level
$106K/yr - $185K/yr
6+ years expAmazon is a leading company in transportation services, and they are seeking a Sr. Lifecycle Marketing Manager to help scale their transportation business in the US. This role involves creating and defining strategies for effective shipper communication and managing multi-channel B2B marketing campaigns to enhance customer engagement and loyalty.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Lead the development and execution of cross-channel lifecycle strategies that drive conversion, retention, and long-term loyalty. Own the end-to-end customer journey, identifying key moments and touchpoints to deliver timely, relevant, and brand-aligned communications, leveraging deep technical knowledge of data systems, and marketing automation platforms (Marketo)
Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and build associated journey flows
Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies. Monitor performance, surface trends and identify opportunities to increase share of wallet with existing shippers
Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency, and across email and other owned channels
Develop and bar raise rich, high-quality content for email, banners etc. to maximize engagement
Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement (open rates, click through rates etc.), drive consideration and adoption across a number of audience segments
Communicate regularly with stakeholders regarding key test results and the status of major initiatives, providing recommendations on strategic shifts and prioritization
Collaborate with the integrated marketing team and creative to ensure messaging aligns with brand strategy and campaign priorities. Stay tightly aligned with commercial goals and maintain flexibility to respond quickly to changing business needs
Qualification
Required
6+ years of professional non-internship marketing experience
6+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
Preferred
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-23
2026-01-23
Company data provided by crunchbase