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Amazon · 6 days ago

Global Lead of B2B Marketing , Amazon Leo

Bellevue, WA

Full-time

Hybrid

Director/Executive

$140K/yr - $232K/yr

10+ years exp

Amazon is an initiative to increase global broadband access through a constellation of satellites. They are seeking a talented individual to lead their global B2B marketing team, overseeing acquisition and marketing strategies to establish Amazon Leo as a trusted global brand in the connectivity market.

Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail

No H1B

U.S. Citizen Only

Responsibilities

Deeply understand target business customers and industry-specific needs, working with research, sales, industry resources to d. Prioritize your team, budget, and cross-functional resources to capitalize the most significant opportunities

Lead global field marketing and demand generation/capture. Formulate and execute global, national, local, ABM campaigns to grow and accelerate enterprise and mid-market business pipeline

Lead global partner marketing driving the highest standards for partner onboarding, enablement, and execution. Oversee market development funds (MDF) allocation to drive the highest value opportunities

Orchestrate enterprise and mid-market customer journeys from lead to close

Oversee lifecycle marketing with responsibility for customer onboarding and campaigns to deepen/grow relationships focused on high-value actions that reduce/mitigate churn and have high propensity to grow revenues per account

Interrogate marketing performance consistently, driving for continuous improvement in brand awareness, preference, conversion, deal cycle time, churn, and customer/partner satisfaction

Establish close working relationships with AWS to identify top opportunities, build joint market motions, including shared investments in executive engagement facilities and programs globally

Lead the Amazon Leo Executive Briefing Center program and team globally, serving c-level decision makers with customized and deep programming that accelerates deal velocity

Bring the Amazon Leo brand to life for B2B customers globally, partnering with integrated marketing (media, sponsorships, social, brand strategy)

Hire the best and grow existing talent to build a world-class B2B marketing machine with a team of fulfilled, engaged, and hyper-effective marketers

Be on the pulse of current and emerging research and data in marketing, marketing efficiency, and martech. Leverage technology to accelerate your and your team’s impact

Qualification

B2B marketingDemand generationPartner marketingLifecycle marketingData analysisBudget managementCross-functional collaborationTeam buildingLeadershipCommunicationAdaptability