ICF · 2 months ago
Partner Marketing Manager (Hybrid - Reston Preferred)
Reston, VA
Full-time
Hybrid
Mid, Senior Level
$98K/yr - $167K/yr
7+ years expICF is a global advisory and technology services provider, and they are seeking a dynamic, results-driven Partner Marketing Manager to lead and execute joint go-to-market strategies with strategic technology partners. This role will be pivotal in shaping ICF’s brand presence, driving demand generation, and accelerating partner-sourced revenue.
ConsultingInformation TechnologyProfessional Services
Responsibilities
Establish and maintain strong relationships with key technology partners, serving as a strategic advocate for our marketing needs and working with partner managers to elevate ICF’s stature within partner organizations
Develop and maintain an annual joint marketing plan for each priority technology partner, including social media strategy
Work in tight alignment with our Digital Platform and Alliances team, serve as a marketing liaison between internal account teams and our technology partners channels, fostering strong collaboration and strategic connections
Identify and pursue new co-marketing opportunities, expand marketing relationships, and manage the partner ecosystem to maximize ROI and pipeline growth
Lead the planning, execution, and optimization of multi-channel partner marketing programs, including digital campaigns, events, webinars, and thought leadership initiatives
Develop and own joint messaging and value propositions that communicate the unique benefits of ICF and our technology partner solutions
Create new (and manage existing) collateral, solution briefs, demos, presentations, and integrated marketing assets that support joint GTM efforts
Develop and manage partner marketing/funding portals
Align partner-specific GTM content, promotions, and campaigns with strategic business and brand goals
Support event planning and execution for partner and industry events, including sponsorships and strategic participation
Track and report on key performance metrics, analyze campaign results, and make data-driven recommendations for future initiatives
Regularly review pipeline performance with stakeholders, optimizing partner content and marketing assets for maximum impact
Qualification
Required
7+ years of experience in partner marketing, channel development, or integrated enterprise-focused marketing roles, preferably in technology, consulting, or public sector environments
3+ years of experience in developing and executing joint GTM strategies and/or integrated campaigns
Preferred
Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field
Experience with marketing automation, CRM, and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic)
Familiarity with emerging technologies and industry trends relevant to ICF's markets
Proven ability to build and nurture relationships with external partner marketing teams
Marketing experience with a B2G services company
Demonstrated success leveraging partner market development funds from technology partners (Particularly with partners like AWS, ServiceNow, Salesforce, Appian)
Strong writing and presentation skills, with a track record of creating impactful collateral and sales enablement resources
Ability to translate technical offerings in compelling marketing messages
Company
ICF
ICF is a global consulting and technology services provider focused on making big things possible for our clients.
5001-10000 employees
H1B Sponsorship
ICF has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (31)
2023 (35)
2022 (29)
2021 (31)
2020 (38)
Funding
Current Stage
Public CompanyTotal Funding
$59MKey Investors
New York State Department of TransportationU.S. Environmental Protection Agency
2023-02-13Grant· $29M
2021-03-15Grant· $30M
2006-09-28IPO
Leadership Team
John Wasson
Chairman, President and Chief Executive Officer
James Morgan
Chief Operating Officer and EVP
Recent News
2026-01-15
2025-12-15
2025-12-08
Company data provided by crunchbase