Sweatpals · 3 months ago
Senior Growth & Lifecycle Marketing Manager
Austin Office
Full-time
Onsite
Senior Level
$90K/yr - $120K/yr
5+ years expSweatpals is a company dedicated to helping people build real connections through movement and empowering fitness entrepreneurs. The Senior Growth & Lifecycle Marketing Manager will design and optimize systems for user acquisition and retention, leading lifecycle campaigns and performance analysis to drive growth and engagement.
CommunitiesFitnessMobile AppsWeb AppsWellness
Responsibilities
Own the end-to-end growth and lifecycle funnel - from first touch to repeat purchase
Design and execute lifecycle campaigns (email, push, SMS, in-app) that drive activation, retention, and reactivation
Build, test, and optimize paid and organic acquisition loops across Meta, TikTok, Google, and emerging channels
Create automated, personalized journeys that guide users from first event → second → community regular
Lead landing page optimization and experimentation to improve conversion rates and GMV per user
Own SEO and GEO growth strategies, ensuring Sweatpals ranks and scales across new cities and fitness verticals
Partner with product and design to develop growth-oriented features, referral loops, and onboarding flows
Analyze performance data, identify bottlenecks, and prioritize experiments with the highest impact on retention and revenue
Build internal dashboards and reporting systems for marketing performance, funnel efficiency, and lifecycle health
Manage growth and lifecycle budgets - ensuring efficient spend and strong ROAS
Collaborate closely with leadership on city-level and national growth strategies tied to company OKRs
Mentor junior team members and contribute to an experimentation-driven, high-velocity culture
Qualification
Required
5–8 years of experience in growth, lifecycle, or performance marketing, ideally in a high-growth consumer tech or marketplace environment
Proven track record of driving measurable GMV, retention, or revenue growth
Experience running multi-channel campaigns and building automated lifecycle journeys
Strong understanding of analytics, experimentation, attribution, and performance reporting
Hands-on experience with landing page optimization, SEO, and localized GEO growth strategies
Experience with tools like Customer.io, Braze, GA4, Mixpanel, Amplitude, or HubSpot
Deeply data-driven - you're comfortable digging into metrics, segmenting users, and finding insights fast
Strong understanding of performance levers across Meta, TikTok, Google, and influencer channels
Expert in CRM and lifecycle systems - segmentation, automation, and personalization
Strategic thinker with tactical range - you can design a roadmap, launch tests, and move fast
Excellent cross-functional collaborator - you communicate clearly and work well with product, design, and brand teams
Highly organized, reliable, and thrives in a fast-paced startup environment
Benefits
Full medical, dental, and vision insurance
Flexible PTO and remote-friendly policy
Monthly fitness & wellness allowance
Team workouts, IRL events, and early access to new Sweatpals tools
Company
Sweatpals
Sweatpals is a fitness experience marketplace and is pioneering what it coined as the 'Daylife' movement.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$15.95MKey Investors
Antler
2025-10-28Seed· $12M
2024-10-24Seed· $3M
2023-04-05Pre Seed· $0.25M
Leadership Team
Salar Shahini
Founder / CEO
Mandi Zhou
Co-founder, CPO
Recent News
Business Insider
2026-01-06
2025-11-09
alleywatch.com
2025-11-03
Company data provided by crunchbase