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Mento · 10 hours ago

Director, Growth and Brand Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Mento is a human and AI coaching company dedicated to helping individuals perform their best at work. They are seeking a dynamic Director of Growth and Brand Marketing to shape the company's brand during a period of rapid growth, focusing on brand strategy, content marketing, and community building.

Career PlanningInformation TechnologyInternetProfessional Services

Responsibilities

Define and evolve Mento’s brand identity, including visual design and narrative, across web, product, and social, building upon our differentiation in the market with an eye toward excellence, consistency, and emotional impact that resonates with our different communities (coaches, partners, and members)

Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments that meet our short and long-term business goals. Plan and execute integrated marketing campaigns from concept to completion. Coordinate product launches, manage event marketing for conferences and webinars, develop partner marketing initiatives, and execute. Track campaign performance and optimize based on data insights

Roll up your sleeves to create content yourself, from thought leadership and editorial to campaign messaging. Own the messaging on mento.co. Develop content calendars and manage editorial workflows across different formats: long-form/web, video/social, and more. Create engaging stories that drive conversions

Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets. Write press releases, manage media relationships, and secure placements alongside external agencies

Partner closely with sales to build a brand that grows and expands our community of CHRO/CPOs, L&D, and talent leaders. Help shape memorable experiences that drive word-of-mouth referrals and grow customer love

You’ll develop an in-depth understanding of our users, product, and business landscape to inform our brand strategy

You’ll lead a culture of experimentation to try new ideas that can help us scale further with optimal ROI

Track campaign performance to provide data-backed insights, optimize campaigns, find new opportunity areas, and report impact by establishing a clear communication structure

You’ll work closely with sales and design, and also partner and member success, coaching, product, and engineering

Qualification

Brand StrategyContent MarketingData-Driven InsightsAI Marketing ToolsProject ManagementCollaborationExceptional WritingInnovation MindsetCommunication Skills