Apply on Employer Site

UJA-Federation of New York · 4 months ago

Assistant Director, Web User Experience and Strategy

New York, New York, United States

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$125K/yr - $135K/yr

5+ years exp

UJA-Federation of New York is seeking a senior-level digital leader to own and evolve the user experience and organic visibility of their web properties. The role involves leading the strategy, design, and implementation of user engagement initiatives while ensuring executional excellence and collaboration across teams.

Non Profit

Responsibilities

Lead and implement a clear, data-informed web strategy that continuously improves the usability, accessibility, and performance of UJA’s websites

Develop and maintain a roadmap of high-impact UX/UI optimizations that are informed by user behavior, business goals, analytics, testing, and evolving digital trends

Ensure user journeys are intuitive, engaging, accessible, cohesive, and aligned with marketing KPIs and conversion goals (donations, registrations, subscriptions)

Create and enforce scalable design systems and templates that uphold brand guidelines and drive content efficiency

Serve as the product owner for UJA’s websites, overseeing some phases of digital feature and functionality development including communicating business requirements to the web project manager, identifying the underlying business needs behind new development requests, leading the UAT testing, and spearheading the future optimization

Act as a bridge between digital, marketing, fundraising, and IT teams—translating business goals into effective digital strategies to ensure web initiatives are coordinated, aligned with organizational priorities, and meet end-user needs

Collaborate with internal stakeholders to evaluate needs and identify scalable solutions using existing platforms or new technologies. Facilitate effective scoping discussions, helping stakeholders clarify goals and priorities for web initiatives

Liaise with IT and external partners to evaluate, implement, and maintain systems that support the organization’s digital strategy

Oversee and maintain mastery of the systems and technologies supporting our web properties (e.g., Proprietary Content Management System, Figma, Classy, GA4, Google Search Console, Google Tag Manager, Hotjar, SEMRush, BrowserStack, Usertesting.com)

Manage technical documentation, system enhancements, and integrations across the current and future digital ecosystem

Establish a strong framework for data-informed decision making across web UX and SEO initiatives

Partner with Digital Analytics team to define and track KPIs using tools like Google Analytics, Google Search Console, Hotjar, and Tag Manager. Ensure proper tagging and conversion tracking are implemented for marketing attribution and performance analysis

Leverage analytics and user research to inform design and marketing decisions

Translate insights into actionable strategies for continuous improvement

Own and execute UJA’s SEO strategy across all core properties, ensuring strong technical foundations, optimized content structures, and search-friendly UX

Conduct regular audits, keyword research, and competitive analysis to inform SEO roadmaps

Partner with content stakeholders to guide SEO-aligned content creation and metadata implementation

Monitor organic traffic performance, report on key KPIs, and continually optimize site visibility and indexation

Stay current with evolving search engine algorithms, generative engine optimization (GEO) strategies, industry updates, and best practices to ensure compliance and competitive edge

Manage, mentor, and develop a team responsible for web production, website analytic tools, UX design, and SEO, ensuring timely, high-quality execution of all digital updates and builds

Set clear expectations and cultivate a culture of continuous learning, accountability, and operational excellence, with clear documentation, workflows, and feedback loops

Oversee external partners (design, SEO, development) to ensure aligned priorities, effective execution, and on-budget delivery

Qualification

UX/UI designSEO strategyWeb analyticsCMS platformsTechnical SEOUser-centered designDesign systemsCommunication skillsDecision-making skillsTeam leadership

Required

5+ years of progressive experience in digital strategy, UX/UI design, and/or SEO, including 4+ years in a leadership or managerial role overseeing web production teams and vendors with a collaborative and proactive approach

Demonstrated success owning both the UX and SEO strategy for a mission-driven organization or growth-focused brand

Hands-on experience with CMS platforms (WordPress, Drupal, custom) and HTML/CSS

Fluency in web analytics platforms and ability to translate data into actionable insights

Strong grasp of user-centered design, accessibility standards (WCAG), and responsive/mobile-first design principles

Expert understanding of information hierarchy and how to best display content on a page for maximum user engagement

Proficient in technical SEO, schema, site audits, and tools like SEMrush, Ahrefs, etc

Familiarity with design systems and prototyping tools (e.g., Figma, Adobe XD)

Proven ability to work cross-functionally with marketing, creative, and technical teams in a fast-paced environment

Excellent communication, prioritization, and decision-making skills

Strategic thinker who can balance long-term vision with short-term execution