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TikTok · 2 months ago

Tech Lead Manager - Ads Growth, Customer Engagement

San Jose, CA

Full-time

Onsite

Senior Level

$208K/yr - $438K/yr

7+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Tech Lead Manager to drive growth initiatives for TikTok for Business. This role will lead Backend Engineering efforts and influence various engineering teams to deliver an AI-first, cross-channel growth platform that enhances customer engagement and drives revenue.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Roadmap. Sequence Personalized Onboarding, Advertiser Copilot, and a 360° Business Profile from 0→1 to scale, with explicit targets for new acquisition, time‑to‑first‑campaign, reactivation, and durable spend—and adjust scope and pace based on impact, not intent

Platform & Channels. Own and scale a Conversational Growth API/MCP integrated with TikTok Ads Manager and Business Center, with adapters for email, SMS, IMs and CRM/CDP. Operate on a build once, act everywhere model—idempotent actions, webhooks, retries, consent guardrails, unified status— to engage customers seamlessly across TikTok surfaces and all types of touchpoints

Signals & Measurement. Unify creative, commerce, and ads graphs (plus ecosystem inputs) into a 360° view, orchestrate next‑best actions, and instrument closed‑loop outcomes to revenue and LTV so every interaction learns and compounds

Experimentation & Playbooks. Run A/B, holdouts, and incrementality at scale; tie decisions to weekly funnel and revenue metrics; codify what works into playbooks and replicate across markets with speed and consistency

Standards & Execution. Build a high‑morale, high‑talent‑density team that values curiosity, rapid learning, and decisive delivery. Run disciplined rituals—design reviews, decision docs, and postmortems— to adapt quickly and improve continuously. Encode standards in code, systems, and workflows, and ensure tight alignment with Product, Data Science, Sales, Marketing, Partnerships, Support, and Policy

Qualification

Backend EngineeringScalable APIsReal-time Data SystemsAds Systems KnowledgeAI/ML Product DeliveryData AnalysisCross-functional CommunicationCuriosityTeam LeadershipRapid Learning

Required

5+ years in backend/infrastructure/distributed systems and 2+ years leading teams or large programs

Proficiency with scalable APIs and real‑time/streaming data systems; comfort connecting these to growth and experimentation goals

Working knowledge of Ads systems, recommendations systems (retrieval, ranking, feedback loops), enterprise software and trade‑offs among latency, cost, and safety/compliance. With full ownership of at least one large-scale project implementation

Clear communicator and cross‑functional influencer, able to align Product, DS, Sales, Marketing, and Policy on outcomes and execution

Preferred

Proven delivery of AI/ML‑powered products to real users with measurable impact on activation, retention, or revenue

Data analysis capabilities and product/business acumen

Passionate about exploring cutting-edge technologies like AI with perseverance

Strong communication skills in workplace settings

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)