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Monster Energy · 3 months ago

Paid Social Digital Media Manager

Corona, California, United States

Full-time

Onsite

Mid Level

$79K/yr - $105K/yr

3+ years exp

Monster Energy is a brand that embodies a mindset of risk-taking and creativity. In this role, you will drive growth through innovative digital marketing campaigns across various paid media channels, collaborating with cross-functional teams to enhance the brand's digital advertising presence.

EnergyFood and BeverageFood Processing

Responsibilities

Create, manage and optimize advertising campaigns across social media partners, programmatic DSPs, and media publications

Spearhead the consolidated media planning of Monster Energy’s brand media initiatives

Actively test and analyze targeting, ad creative, landing pages, and placements to drive results, consolidate learnings and enact best practices

Manage and pace campaign budgets on a routine basis to ensure efficient delivery of advertising spend and to ensure pacing towards campaign objectives and goals

Maintain media budgets and overall budget summaries for assigned campaigns

Direct the creation and presentation of performance reports, providing insights and actionable recommendations that utilize core brand media KPIs (Brand Lift, CPA, CPC, VCR, ROAS, LTV and CPM) to inform future digital marketing strategies and planning

Collaborate with cross‐functional teams to align digital media efforts with broader marketing objectives

Ensure continuity and consistency in the brand experience across paid digital channels, working closely with teams such as Brand, Marketing, and Sales

Provide guidance and support to the team executing tactical plans

Work closely with cross‐functional teams like Brand and Creative Services to create, design, and deliver the assets required for executing digital marketing plans, ensuring alignment with growth and performance goals

Encourage new, innovative approaches within digital advertising campaigns while supporting continuous learning and development, ensuring the team is aligned with the latest trends and best practices in the industry

Qualification

Performance MarketingRetail Media PlatformsGoogle AnalyticsBid Management PlatformsMicrosoft Office SuiteBachelor's DegreeDigital Marketing

Required

Bachelor's Degree in the field of Communications, Marketing, Advertising, Public Relations, Media studies, or related fields

Between 3‐5 years of experience in Performance Marketing

Functional experience of retail media platforms, Amazon Marketing Cloud, Wal‐Mart Connect, Google Analytics, Bid Management Platforms and Microsoft Office Suite