Apply on Employer Site

BridgeBio · 2 months ago

Associate Director, Digital Marketing

San Francisco, CA and Palo Alto, CA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$170K/yr - $220K/yr

6+ years exp

BridgeBio is a company focused on pioneering advancements in rare disease treatment through innovative approaches. They are seeking a strategist to lead Digital & Media efforts for three pre-commercial therapies, ensuring effective communication and engagement with healthcare professionals, patients, and scientific audiences.

BiotechnologyHealth CareLife ScienceMedicalPharmaceutical

Growth Opportunities

Responsibilities

Develop and implement digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels

Monitor trends, community feedback, and industry developments to inform content and positioning

Define and track owned channel KPIs using tools like Google Analytics, Search Console, and other platforms

Represent client-side perspectives and strategies while working with agency partners to craft, finalize and approve media plans

Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences

Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats

Regularly test and optimize paid and owned UX based on performance data and behavioral insights

Qualification

Digital marketing strategyPaid media channelsSEO programsContent strategyAnalytics platformsScientific communicationHealthcare complianceDigital accessibilityProject managementCross-functional collaboration

Required

6+ years of relevant experience with a strong focus on paid media channels in the biotech, healthcare, or life sciences sectors

Strong understanding of the scientific communication landscape and ability to work with technical content

Experience managing SEO programs, content strategy, and website optimization in regulated environments

Familiarity with healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices

Skilled in analytics platforms and CMS systems; strong project management and cross-functional collaboration capabilities

Benefits

401K with 100% employer match on first 3% & 50% on the next 2%

Employee stock purchase program

Pre-tax commuter benefits

Referral program with $2,500 award for hired referrals

Comprehensive health care with 100% premiums covered - no cost to you and dependents

Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)

Hybrid work model - employees have the autonomy in where and how they do their work

Unlimited flexible paid time off - take the time that you need

Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents

Flex spending accounts & company-provided group term life & disability

Subsidized lunch via Forkable on days worked from our office

We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching

We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities