Bloom · 3 months ago
Director of Brand & Social | Poppy & Peonies
United States
Full-time
Remote
Director/Executive
CAD$140K/yr - CAD$160K/yrBloom is a full-service workplace design consultancy supporting Poppy & Peonies in their search for a Director of Brand & Social. This role involves driving innovation across social media, influencer partnerships, and email campaigns while leading a high-performing team to enhance brand visibility and community engagement.
ConsultingHuman ResourcesRecruiting
Responsibilities
Oversee, coordinate, and produce all marketing campaigns across influencer, social and email, and collaborate with external agency on PR & Affiliate needs
Bring innovative social and community strategies into all existing campaigns and launches
Build all social campaign decks, ensuring community connection is at the forefront of all launches
Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc
Identify product priorities to manage and organize campaign launches
Manage launch plans and social marketing calendars in Asana
Lead the creative direction for all social-centric assets
Plan and execute photo and video content that capture the brand vision
Attend and lead monthly lifestyle photo and video content productions (travel generally required)
Review, select, and approve campaign photos, videos, reels, ads, emails, and social assets
Manage pack-ups, image selections for PDP/PLP pages, and homepage features
Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives
Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels
Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth
Source and manage influencer programs and content for launches
Develop and execute social media strategy to drive growth and engagement
Identify and sort social content in order of performance to optimize launches
Manage the ideation through execution of all social centric content, ensuring innovation, virality, and community engagement
Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment
Provide clear direction, feedback, and professional development opportunities to support team growth and performance
Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized
Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact
Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration
Qualification
Required
You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people
You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance)
You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance
You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth
You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies
You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies
You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance
You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth
Benefits
Performance bonus
3 weeks of paid vacation per year
5 additional flex days
Comprehensive flex benefits plan
$250 CAD annual period & menstrual budget
$1,000 CAD annual allowance towards Poppy & Peonies product
$400 CAD home office setup allowance
Company
Bloom
Bloom is a workplace design consultancy firm that provides training, HR management, recruitment, and talent advisory services.
Founded in 2018
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Avery Francis
Founder and CEO | We Build Better
Company data provided by crunchbase