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Pager Health · 3 months ago

Director, Growth Marketing

United States

Full-time

Remote

Director/Executive

$150K/yr - $170K/yr

6+ years exp

Pager Health is a connected health platform company that enables healthcare enterprises to deliver high-engagement, intelligent health experiences. The Director, Growth Marketing will develop and execute marketing strategies targeting the Payer and Employer markets, focusing on lead generation and revenue acquisition.

Health CaremHealthMobile Apps

Responsibilities

Lead buyer journey growth marketing strategy, design and execution of omni-channel vertical campaigns that drive brand awareness and pipeline growth

Develop and execute GTM strategies and plan in collaboration with the VP of Marketing and leaders of Sales, Client Success, Solution Engineering, and Product teams

Design and execute account-based marketing (ABM) campaigns to increase funnel volume using a wide variety of component initiatives

Support Growth and Customer Success through design and execution of deal-based marketing (DBM) campaigns for large deals, and for customer retention and renewals

Collaborate with Product marketing and Brand marketing team members to create compelling and differentiated marketing messaging and content for vertical, GTM, ABM and DBM campaigns

Operationalize campaign strategy, design and execution to ensure growth across the buyer journey into verticals, and product launches

Increase funnel velocity in collaboration with Sales through custom strategy and asset creation that supports prospects taking next action

Stay engaged and in tune with customer needs, market trends and competitive landscape to help define and position Pager Health’s brand and products in the market and communicate value to payers and health systems

Collaborate with marketing and internal stakeholders to market the unique value propositions of Pager Health’s products and services and work with product marketing and sales teams to optimize GTM messaging and materials

Operationalize, track and optimize key performance indicators (KPIs) to measure the effectiveness of growth and product marketing initiatives, analyze marketing data and metrics to identify trends, track ROI, and make data-driven decisions to optimize marketing efforts that drive brand awareness and top of funnel pipeline growth

Qualification

Growth marketing strategyB2B marketingAccount-based marketing (ABM)Healthcare industry knowledgeOmni-channel campaign designData-driven decision makingMarketing budget managementCRM systemsCommunicationAttention to detailCollaboration skills

Required

Bachelor's degree in marketing (or related field), master's degree preferred

6+ years of experience in growth marketing strategy, design and execution, in roles of progressively increasing responsibility, within high-growth health-tech organizations

Healthcare B2B marketing into Payers, Employers and Providers required

Deep knowledge with how the US healthcare system operates, and complex buying cycles for payers, Employer Groups and Providers

Strong experience in all bound and integrated omni-channel campaign designs that leverage paid digital, events, content syndication, webinars and other strategic elements

Proven experience in buyer journey marketing that drives leads towards top of funnel pipeline growth

2+ years of experience leading growth marketing and collaborating with marketing team and stakeholders to ensure campaigns are strategically aligned to company goals and executed on time

Experienced in building buyer journey marketing playbooks and end-to-end Go-to-Market campaigns from the ground up, including account-based marketing (ABM) and B2B/Enterprise digital marketing

Strategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish line

Ability to influence across internal stakeholders, and strong comfort level in collaborating across working streams

Ferocious attention to detail

Excellent communication and collaboration skills, both written and verbal

Experience managing marketing budgets and optimizing ROI

Ability to analyze marketing data, identify trends, and make data-driven decisions

Experience with Microsoft 365 suite of programs, project management tools, and CRM systems including SFDC, Hub spot, Monday.com, Notion