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Kepler · 2 days ago

Digital Media Associate Director

New York

Full-time

Hybrid

Lead/Staff, Director/Executive

$117K/yr - $140K/yr

5+ years exp

Kepler is a marketing agency that focuses on personalized and productive relationships between brands and consumers through data and technology. The Digital Media Associate Director will lead a team in designing, launching, and managing digital marketing campaigns, ensuring excellence and innovation while meeting client goals.

ConsultingDigital MediaMarketing Automation

Responsibilities

Serve as an expert with media trading platforms and analytics tools across multiple digital channels as a leader on the Optimization and Innovation team, which includes display, mobile, search (Google, Yahoo!/Bing), social (Facebook, Twitter) and online video (Hulu, YouTube), among others

Manage 5-10 Analysts, Senior Analysts, and Managers responsible for building, executing, and optimizing programmatic campaigns

Lead your team through development of granular and innovative campaigns

Launch and actively optimize campaigns across trading platforms, ensuring your team is meeting client goals

Act as subject matter expert internally and with client contacts

Partner with internal stakeholders to develop and communicate campaign insights and create holistic cross-channel media plans

Codify and share best practices across teams

Qualification

Digital optimization experienceMedia trading platformsAnalytical skillsDynamic communicationData analysisPresentation skillsSelf-managementQuantitative disciplineTeam managementCreativityAttention to detailCollaboration

Required

5-8+ years of deep digital optimization experience with multiple paid media channels (e.g., Google AdWords, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, etc.)

Experience managing 3 or more direct reports

Dynamic communication and presentation skills

Proven ability to think creatively about challenging analytic problems

Ability to self-manage, juggle multiple priorities and pay close attention to details

Ability to contribute to a fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies

Bachelor's degree with major or minor in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.)