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Abercrombie & Fitch Co. · 3 months ago

Associate Influencer Specialist - A&F

Columbus, OH, USA

Full-time

Onsite

Mid Level

3+ years exp

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories. The Associate Influencer Specialist will assist in executing influencer-related marketing activations and work closely with cross-functional partners to grow the brand's influencer marketing programs and drive brand awareness.

ApparelE-CommerceRetailWomen's

Responsibilities

Assist in growing the Abercrombie & Fitch and abercrombie kids influencer marketing programs with a particular focus on creating symbiotic partnerships through The Creator Suite, our brand’s dedicated creator community, to drive mass brand awareness, build affinity, and encourage product consideration and conversion through impactful, high performing content

Oversee the day-to-day management of the Creator Suite program via reviewing applications and approving content, relationship management, writing newsletters + program tasks, analyzing performance for weekly reporting and making strategic recommendations

Support monthly influencer campaigns in partnership with Sr Specialist, including reviewing creator lists, product gifting, and content review

Work alongside our platform partners to develop strategic recommendations based on creator behavior, provide platform feedback, and keep a pulse on industry trends

Cultivate relationships via IRL events, managing concepting and execution alongside HPBB team and creating local creator lists for store-based events across North America

Work with product team to develop and execute gifting and product seeding strategies that focus on priority product

Source new influencers and review and approve new influencers that provide reach and/or engagement and exude the brands lifestyle

Partner with other channel owners (social, paid media, e-comm, etc.) to maximize the exposure of influencer content

Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained

Integrate program plans and deliverables into existing cross-functional processes

Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight presentations for Marketing Leadership Team

Accurately deliver against established annual budget

Drive robust test & learn strategy to maximize effectiveness; present findings to Senior Influencer Manager

Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing

Qualification

Influencer marketingRelationship managementProject managementMarketing degreeProgram developmentIndustry awarenessCritical thinkingCollaborationCommunication skillsPresentation skills

Required

Bachelor's degree in Marketing, Advertising, Public Relations or related field or relevant experience

3+ years of experience in influencer marketing, preferably for lifestyle / fashion brands

High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities on tight deadlines

Very strong project management skills (including timeline development/management, budget)

Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together

Strong relationship development/management and written/verbal communication skills

High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)

Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)

Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)