Variety Wholesalers, Inc · 3 months ago
Marketing Brand Specialist
Henderson, NC 27536, USA
Full-time
Hybrid
Entry, Mid Level
2+ years expVariety Wholesalers, Inc is seeking a creative and results-driven Marketing Brand Specialist to join their retail marketing team. In this role, you will develop and execute brand strategies aimed at increasing brand awareness and customer engagement across retail channels. The position involves collaborating with internal teams and external partners to implement effective marketing campaigns.
ApparelConsumer GoodsElectronicsFood and BeverageGroceryRetail
Responsibilities
Assist in the development and execution of brand marketing plans for retail initiatives
Coordinate and implement marketing campaigns, including signage, displays, and promotional materials
Ensure brand consistency across all customer touchpoints, including digital, print, and physical store environments
Analyze market trends, consumer behavior, and competitor activities to inform branding strategies
Collaborate with cross-functional teams including merchandising, digital marketing, sales, and creative
Manage relationships with vendors, agencies, and retail partners
Monitor and report on campaign performance, ROI, and brand KPIs
Support product launches, seasonal promotions, and retail events
Ensure that all brand assets and messaging comply with brand guidelines
Gather feedback from customers and retail staff to refine brand initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
2–4 years of experience in brand marketing, preferably in a retail or consumer goods environment
Strong understanding of retail marketing and customer experience
Excellent project management and organizational skills
Proficiency in using marketing tools, analytics platforms, and content management systems
Strong communication skills and attention to detail
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Creative thinker with a passion for brand building and customer engagement
Preferred
Knowledge of shopper marketing and point-of-sale strategies
Familiarity with digital marketing tools (Google Analytics, CRM platforms, email marketing)
Basic graphic design or Adobe Creative Suite skills are a plus
Company
Variety Wholesalers, Inc
Roses Discount Stores is a super-regional retail chain founded in 1915 by Paul Howard Rose and headquartered in Henderson, NC.
Founded in 1922Henderson, North Carolina, USA
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Stoltz
Chief Financial Officer
Chris Zender
President Chief Operations Officer Variety Stores
Company data provided by crunchbase