Interplay Learning · 3 days ago
Customer Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
$110K/yr - $130K/yr
5+ years expInterplay Learning is a leader in immersive learning for the skilled trades, and they are seeking an experienced Customer Lifecycle Marketing Manager. This role involves taking ownership of the full customer journey to drive engagement, retention, and upsell through data-driven strategies.
E-LearningEducationTrainingVirtual Reality
No H1B
Hiring Manager
Tara Hurley
Responsibilities
Own the execution and optimization of lifecycle marketing campaigns across all customer journey stages post-sale: implementation, onboarding, engagement, adoption, renewal, and expansion
Collaborate with Customer Success, Sales, and Product teams to build account-based marketing (ABM) programs that drive upsell, cross-sell, and expansion
Develop and deploy segmented email and nurture campaigns using HubSpot, ensuring timely, relevant communication tailored to user behavior and lifecycle stage
Manage customer communication through ChurnZero and coordinate automated messaging to support onboarding, feature adoption, and to mitigate churn risk
Partner with marketing leads to design and launch conversion-rate optimized landing pages to anchor various campaigns
Work with Growth, Data and Revenue Operations teams to develop reporting dashboards that help track, analyze, and report on lifecycle marketing KPIs (eg, adoption rates, campaign performance, upsell revenue, churn risk), using tools like Salesforce, ChurnZero, and HubSpot to uncover trends and opportunities
Continuously test and iterate on campaigns to improve performance and meet customer engagement and retention goals
Qualification
Required
5+ years of experience in lifecycle and/or customer marketing for a B2B SaaS company, preferably in education or training-related tech
Strong track record of planning and executing ABM campaigns that directly drive expansion and upsell
Highly proficient in Salesforce, HubSpot, and/or ChurnZero (or similar CRM, marketing automation, and customer success tools)
Deep experience building and optimizing marketing programs across the entire customer journey
Fluency in core lifecycle marketing metrics, including churn, GDR, NDR, incrementality, LTV
Exceptional written and verbal communication skills with a keen eye for clear, compelling, and concise messaging
Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States
Following offer, all roles require I-9 verification, E-Verify, a background check, and a drug and alcohol test
Preferred
Experience using ZoomInfo (or similar) is a plus
Experience marketing to skilled trades, including industrial, facilities maintenance, or multi-family audiences, is a strong plus
Benefits
Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
Learning & growth – Annual learning reimbursement.
Family-friendly policies – Support for work-life balance.
Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days.
Comprehensive benefits – Medical, vision, dental, and 401(k) match.
Equity – Private Company Equity Options
Wellness – Mental and physical health resources and social events.
Company
Interplay Learning
Interplay Learning is an information technology company that specializes in virtual reality and 3D solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$44.5MKey Investors
Goldman Sachs AlternativesS3 VenturesCentral Texas Angel Network
2024-09-19Private Equity· $20M
2023-04-13Series Unknown
2021-02-17Series B· $18M
Leadership Team
Doug Donovan
CEO, Co-Founder
Elias Tavarez
Chief Revenue Officer
Recent News
2025-12-16
Company data provided by crunchbase