Apply on Employer Site

DreamWorks Animation · 2 months ago

Vice President, Programmatic Agency Partnerships

1221 Avenue of The Americas, New York, NEW YORK

Full-time

Hybrid

Director/Executive

$205K/yr - $280K/yr

10+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. They are seeking a Vice President, Programmatic Agency Partnerships to strengthen and expand relationships with agency holding companies and drive programmatic adoption across NBCU’s streaming portfolio.

AnimationFilmMedia and Entertainment

Growth Opportunities

Responsibilities

Serve as a senior lead across agency holding companies, focused on programmatic investment, innovation, and automation

Build and nurture executive relationships with agency trading desks, investment leads, and programmatic strategists to grow programmatic revenue in the upfront and scatter marketplaces

Represent NBCU’s capabilities in key external conferences as well as agency QBRs and strategic partnership discussions

Champion the adoption of NBCU’s programmatic offerings across the streaming ecosystem, including programmatic guaranteed, private marketplace, and audience-based buying

Collaborate with agency partners to create new programmatic solutions leveraging data, technology, and measurement innovation

Partner closely with internal stakeholders to ensure seamless integration of programmatic solutions into broader client strategies

Identify and unlock new partnership opportunities with data collaboration, identity, and tech platforms that enhance agency value propositions

Stay ahead of evolving programmatic trends, marketplace shifts, and emerging technologies to help NBCU and its partners innovate

Represent NBCU at key industry events and thought leadership forums related to programmatic and automation

Lead internal education and external sales efforts for new products and innovations, such as retail media networks, data clean rooms, and ad product suites

Lead a high-performing team responsible for agency and client engagement dedicated to programmatic revenue growth

Set clear goals, KPIs, and success metrics aligned to business growth and client impact

Foster a collaborative, forward-thinking culture that bridges commercial strategy and technical fluency

Qualification

Programmatic advertisingAgency investment strategyRelationship managementDigital media experienceTeam managementCommunication skillsNegotiation skillsStrategic thinkingStorytelling abilityCross-functional collaboration