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Pyxus International, Inc. · 1 day ago

Digital Communications Sr Specialist

North Carolina, United States

Full-time

Onsite

Senior Level

5+ years exp

Pyxus International, Inc. is seeking a strategic and tech-savvy Digital Communications Sr. Specialist to lead and manage the Company’s internal and external digital communications strategy. This role is pivotal in shaping engagement with stakeholders through digital channels, requiring strong communication skills and technical fluency.

AgricultureFarmingManufacturingWholesale

Responsibilities

Develop and execute an integrated digital communications strategy aligned with Company goals

Oversee day-to-day operations, governance and content planning for the Company’s website, intranet, social media channels and other digital platforms

Manage digital content calendar, aligning it with the overarching Company content calendar, and ensure timely, consistent messaging across all digital channels

Monitor performance metrics, leveraging insights to help drive business decisions

Manage SEO efforts, including keyword research, on-page optimization, and link building to enhance organic search performance

Partner with cross-functional teams to create compelling, brand-aligned content for digital distribution, including web articles, employee updates, high-quality graphics, digital assets and video content

Maintain consistent voice, tone, and messaging across internal and external platforms, aligning with Company brand

Ensure all digital content meets accessibility and usability standards

Oversee the function-led, Company intranet platform, promoting applicable guidelines while helping keep employees informed and engaged

Support leadership and business function areas through the intranet, Viva Engage and other internal digital platforms

Recommend and implement tools that improve internal communication efficiency and collaboration

Oversee the Company’s digital presence on public-facing platforms including the Company’s websites and social media

Oversight of location/site-run social accounts, ensuring accuracy, compliance and brand alignment

Regularly update and optimize global websites to ensure content accuracy, relevance and alignment with SEO best practices

Collaborate with other members of the Corporate Communications team to amplify announcements, campaigns and brand initiatives online

Ensure messaging supports reputation management and thought leadership positioning as well as Company’s brand narrative

Serve as a point of contact for digital communication tools and vendors

Work with Company’s Information Services and Legal teams to confirm data privacy, security and compliance with applicable digital communications standards (e.g., GDPR, ADA)

Keep up to date with evolving digital tools and trends, recommending new platforms or enhancements as needed

Qualification

Digital communications strategyIntranet platform managementContent management systemsGraphic designVideo editingAnalytics platformsSEO best practicesDigital accessibility standardsWriting skillsProject management

Required

Bachelor's degree in communications, marketing, digital media or related field

5+ years of experience in digital communications, content strategy or related roles, preferably in a corporate, global or matrixed environment

Proven experience managing intranet platforms (e.g., SharePoint, Staffbase), CMS (e.g., WordPress, Drupal), HTML/CSS and social media platforms

Strong writing, editing and visual storytelling skills with a keen eye for detail

Advanced skills in graphic design (Adobe Creative Suite, Canva, etc.) and video editing (intermediate level)

Excellent project management skills, with the ability to manage multiple priorities and deadlines

Experience using analytics platforms (e.g., Google Analytics, Sprinklr) to inform strategy and optimize content

Familiarity with digital accessibility standards (e.g., WCAG) and SEO best practices

Company

Pyxus International, Inc.

Pyxus International is the trusted provider of responsibly produced, independently verified, sustainable and traceable agricultural products, ingredients and services to businesses and customers.

Founded in 2018

Morrisville, North Carolina, USA

10001+ employees