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Ferrovial · 3 months ago

Senior Content & Design Specialist

Dallas

Full-time

Onsite

Mid, Senior Level

4+ years exp

Ferrovial is a leading infrastructure company, and they are seeking a Senior Content & Design Specialist to spearhead customer-centric creative strategies. This role involves delivering impactful marketing campaigns and transforming communication methods while ensuring a consistent brand message.

ConstructionFacility ManagementInfrastructureInnovation Management

Responsibilities

Responsible for the strategic planning and creative content management & curation for marketing campaigns, while ensuring a consistent corporate brand message

Design, implement and facilitate marketing campaigns and support corporate affairs initiatives for the LBJ, NTE & NTE 35W TEXpress Lanes (i.e. toll discount promotions and corporate social responsibility campaigns)

Develop a content roadmap for the company’s organic social media channels and email campaigns

Continuously optimize and improve content strategy by monitoring campaign results, analyzing KPIs and presenting analysis to leadership

Help oversee the contractual relationship with the marketing department’s suppliers and the work produced by marketing agencies and public affairs consultants

Coordinate with Public Affairs in the amplification of corporate media plans and events with key influencers and stakeholders across the transportation industry

Create promotional content materials for the company’s digital marketing media channels, website, print collateral, video promos etc

Support marketing and communication efforts with third party stakeholders (i.e. NTTA, TxDOT, NCTCOG etc.)

All other duties as assigned

Qualification

Graphic designDigital marketingContent managementVideographyPhotographyAdobe Creative SuiteSocial media managementMicrosoft Office SuiteTeam collaborationProblem solvingDetail oriented

Required

A minimum of 4 to 6+ years of relevant creative design, digital marketing and content management experience

Prior graphic design, videography and photography experience and background leveraging respective software/platforms (i.e. Canva, Adobe Premiere, Adobe Illustrator/Creative Suite) mandatory

Must work well in a team environment, contributing to a collaborative work environment where colleagues/departments learn from one another and continuously improve processes

Reporting and documentation skills

Ability to troubleshoot problems and be resourceful in identifying speedy resolutions as needed

Ability to establish and maintain effective relations with internal and external personnel

Must be able to multitask, problem solve, and implement innovative processes within a fast-paced environment while ensuring accuracy in work product; strong focus on being detail oriented is a must

Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)

Displays imagination, creativity and originality in their work; consistently raises new ideas; questions the status quo

Preferred

Prior experience in an agency setting strongly preferred

Experience with creating content via videography and photography tools at a corporate level a plus (i.e. Adobe Premiere, Canva, Adobe Creative Suite)

Experience with editing website content, signup webforms, landing pages via a content management system is a plus but not mandatory (i.e. WordPress)

Experience with monitoring & publishing on social media channels and/or direct private messages (i.e. Hootsuite, Sprout, Facebook/Twitter/LinkedIn/Instagram)

Experience working with project management tools is a plus but not mandatory (i.e. Jira, Asana)

Ability to learn new software, systems and procedures as needed

Candidates may be asked to submit content samples (includes but not limited to marketing materials, social media and digital content)