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MRI Software · 2 months ago

Sr. Product Marketing Manager, Data Solutions

Atlanta, Georgia Office

Full-time

Hybrid

Senior Level

5+ years exp

MRI Software is a leading company in real estate software solutions, dedicated to improving people's lives through innovative technology. The Sr. Product Marketing Manager for Data Solutions will be responsible for developing and executing marketing strategies that effectively communicate the value of MRI's data offerings, ensuring alignment with the company's overall objectives and driving product adoption across various teams.

Information TechnologyProperty ManagementPropTechReal EstateSoftware

No H1B

Responsibilities

Product positioning and messaging: develop and maintain differentiated positioning and messaging for your solutions. Understand and document key business and technical benefits for buyers

Champion product adoption: work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions

Sales Enablement: communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process of your products. This includes externally facing content such as PowerPoint presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials

Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Working closely with the data team for go-to-market planning for new data-driven offerings and partnerships, ensuring alignment with platform-wide launches

Demand generation & content creation: provide input into demand generation and campaign planning for your segment. Help shape campaigns and initiatives that showcase MRI as the leader in connected real estate data, highlighting use cases such as market benchmarking, financial risk analysis, and portfolio optimization. Advise on thought leadership content to support campaigns, including market insights, white papers, eBooks, blogs, webinars and more

Digital Content: develop and maintain data content and strategy for global websites, working with data team and other Marketing team members to optimize for search and advocacy

Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment. Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them! Share relevant information with Product Management, Sales and other Marketing team members

Lead internal and external enablement: create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference, Ascend, and run point on cross-functional meetings and collaboration to support all efforts

Support thought leadership: leverage your research and knowledge to create compelling assets that support our vision in the market. Position MRI as a thought leader in data-driven real estate strategy, contributing content on benchmarking, analytics maturity, and AI-powered decision support

Qualification

Product MarketingB2B SaaS experienceData products experienceSalesforceGo-to-market initiativesMarket intelligencePowerBISales trainingCommunication skillsStorytelling

Required

5 years' minimum experience in a Product Marketing role

Marketing or Product experience in a B2B SaaS environment required

Experience with data products, analytics platforms, or benchmarking solutions

Ability to translate complex data/analytics concepts into client value stories

Strong technical acumen with a knack for storytelling

Strong written and verbal communications skills strongly preferred

Experience leading go-to-market initiatives and informing demand strategies

Experience delivering sales training and webinars

Experience working closely with product management teams throughout the product development process

Preferred

Experience marketing software platforms strongly preferred

Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred

Experience in PropTech or real estate is a plus

Benefits

Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group

Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit

Invest in our competitive 401k plan and help set you up for your future

Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)

Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 16 hours of ‘Flexi’ time a year

Further your professional development and growth with our generous Tuition Reimbursement offerings

Enjoy the flexibility of working from anywhere in the world for two weeks out of the year