CoralTree Hospitality · 3 months ago
Area Director of Sales & Marketing
Orlando, FL
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expCoralTree Hospitality is seeking an Area Director of Sales & Marketing to lead their teams at Lake Nona Hotels. This role involves driving market positioning, revenue growth, and strategic direction across multiple properties while fostering a high-performance culture among the sales and marketing team.
CateringEventsHospitalityHotelRestaurants
Responsibilities
Lead and establish the Sales & Marketing team for one independent property and four Marriott-flagged hotels, driving market positioning and sustained revenue growth across the Lake Nona portfolio
Develop and implement a comprehensive strategy to benefit all hotels, including revenue, marketing, e-commerce, PR, and business planning
Coach and lead the Area Director of Group Sales, Area Director of Sales, Area Marketing Manager, and Area Director of Catering & Conference Services, fostering high performance and alignment with CoralTree Hospitality’s culture and values
Act in a consultative capacity to GMs and Executive Committees on sales and marketing strategies; provide strategic direction and ensure optimal marketing effectiveness
Actively engage with ownership to deliver on the vision of Lake Nona Hotels
Participate in executive and leadership committees, CoralTree S&M activities, and CoralTree Home Office programs to foster cross-property synergies
Build and accelerate group, corporate, and luxury leisure travel sales, leveraging culture and integrity to establish dominant brand positioning in a competitive, seasonal market
Leverage chain affiliations, distribution networks, and strategic partnerships to maximize revenue opportunities
Develop and execute deployment strategies based on market analytics to optimize penetration in key territories and customer segments
Provide direction to enhance group booking pace, backlog, rate and pattern management, identifying opportunities to maximize group sales contribution
Lead recruitment and development of top sales talent with established relationships in the meetings and corporate travel sectors
Evaluate competitive markets, assess defined competitive sets, and continuously identify new market opportunities with high revenue potential
Executive responsibility for managing and evolving the Wave Hotel brand and the Lake Nona portfolio, including creative image, web presence, and promotional tools
Develop and execute comprehensive marketing plans, targeted strategies, and ROI-driven tactics to drive revenue and performance across all properties
Oversee websites, electronic media campaigns, luxury consortia agency marketing, social media strategy, and digital distribution channels for both leisure and group segments
Drive marketing and positioning of hotel amenities (F&B, social catering, recreation, creative programming) for both in-house guests and the local community
Build strong community ties and foster relationships with key political, community, and industry figures to strengthen brand positioning
Provide strategic direction to third-party agencies (PR, creative, advertising, web) and manage partnerships and promotional events
Ensure ongoing management of online marketing and sales channels, public relations functions, and crisis PR preparedness
Develop and manage financial performance budgets, including rooms, F&B, and conference revenue, in collaboration with property GMs
Use financial and quantitative data to establish realistic budgets, measure results, and support strategic decision-making
Write annual marketing plans, quarterly partner reports, and monthly analyses detailing S&M efforts, performance, and future metrics
Constantly explore new products, services, and initiatives to enhance ROI and hotel positioning
Ensure expense budgets and percent-of-revenue targets are met or exceeded
Represent Lake Nona Hotels and CoralTree Hospitality at trade shows, exhibitions, tourism agencies, political venues, and client events
Actively participate in leadership roles within key industry organizations to enhance visibility and influence
Support and champion CoralTree Hospitality’s portfolio-wide sales and marketing initiatives to drive innovation and team synergy
Qualification
Required
At least 5 years of hotel sales and marketing, and team leadership experience
A degree in Marketing, Communications, Business, or a related field
Well-versed in suburban & remote market settings
A true entrepreneur that thrives in ever-changing environments
Organized, personable, and confident communication skills
Benefits
Group medical, dental, vision, life, and disability benefits.
Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
An employee assistance program.
Paid time off/sick time.
Participation in a 401(k) plan with a company match.
Team member free room night program.
Company
CoralTree Hospitality
CoralTree Hospitality is a hospitality management company that offers hotel and property management services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andre' Fournier
Chief Commercial Officer (CCO)
John DeMarco
Chief Legal Officer
Recent News
Company data provided by crunchbase