Brand Building Manager/Sr. Manager - Brawny jobs in United States
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Georgia-Pacific LLC · 1 week ago

Brand Building Manager/Sr. Manager - Brawny

positionAtlanta, GA
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date3+ years exp

Georgia-Pacific LLC is seeking a Brand Building Manager/Sr. Manager for their Brawny brand, which is undergoing a significant revival. The role involves developing and executing brand equity strategies, managing omnichannel activations, and collaborating with retailers to enhance brand presence and performance.

Clean EnergyManufacturingNatural Resources
Hiring Manager
Brian Smith, CIR
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Responsibilities

Build bold brand equity strategies and execute them with excellence—across campaigns, partnerships, packaging, and new product launches
Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in-store, and everything in between
Bring retailer campaigns to life in partnership with sales and shopper marketing—tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond
Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward
Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non-working spend
Be hands-on. This is a roll-up-your-sleeves role—not just guiding, but doing

Qualification

Brand managementMarketing experienceCPG industry knowledgeMBAEntrepreneurial spiritAnalytical skillsConsumer insightsCampaign executionCollaboration

Required

Bachelor's Degree or higher
Background & understanding of CPG or retail industries
Experience driving successful brand campaigns
3-5 years of experience in brand management or marketing experience within consumer-driven industry

Preferred

MBA
A strong entrepreneurial spirit

Benefits

Medical
Dental
Vision
Flexible spending and health savings accounts
Life insurance
ADD
Disability
Retirement
Paid vacation/time off
Educational assistance
Infertility assistance
Paid parental leave
Adoption assistance

Company

Georgia-Pacific LLC

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Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products.
dateFounded in 1927
location
Atlanta, Georgia, USA
people-size10001+ employees
web-link
http://www.gp.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2005-11-13Acquired

Leadership Team

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Erin Beckman
Senior Vice President, GP PRO sales
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Chris Warburton
Chief Customer Officer
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Recent News

Bizjournals.com Feed (2025-11-12 15:43:17)
$83M Georgia-Pacific Palatka expansion makes progress
2026-01-11
Digiday
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
2025-12-20
Morningstar.com
Georgia-Pacific Funding Helps Complete Reimagined National Center for Civil and Human Rights in Atlanta
2025-12-08
Company data provided by crunchbase