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MCE · 3 months ago

Digital Marketing Manager, Operations

Hybrid — San Rafael I Concord, CA

Full-time

Hybrid

Senior Level

$128K/yr - $168K/yr

5+ years exp

MCE is a not-for-profit public agency focused on clean energy and sustainability. The Digital Marketing Manager, Operations will manage and optimize digital marketing initiatives, particularly in email marketing and campaign performance analysis, while collaborating with various departments to enhance overall marketing effectiveness.

EnergyEnvironmental ConsultingOil and GasRenewable EnergySustainability

Responsibilities

Support the management of MCE’s Salesforce Marketing Cloud environment and collaborate with Technology and Analytics and Customer Operations departments on platform improvements and CRM integrations

Proactively stay updated on emerging digital marketing trends and technologies (e.g., automations, analytics) to keep the team competitive and informed

Build new and manage existing dashboards to provide campaign insights to staff, consultants, partners, and leadership, utilizing web analytics and tracking tools such as Google Marketing and Analytics Eco-System and equivalent platforms

Provide monthly omnichannel marketing performance reports, conduct analysis, communicate campaign performance by channel, and proactively participate in strategic discussions to improve performance

Work with marketing managers to refine data-driven strategies and provide recommendations for launching new campaigns, or discontinuing or modifying underperforming initiatives based on effectiveness towards achieving departmental or agency goals

Refine and document standardized processes for cross-team projects, clearly outlining roles, responsibilities, and timelines for consistent and streamlined collaboration

Execute and manage the launch of multiple marketing and compliance email campaigns via Journey Builder, Salesforce Sends, or Granicus govDelivery Communications Cloud with accuracy, industry best practices and standards, and compliance principles

Execute basic website updates in WordPress and interface with web developers for optimization

Qualification

Salesforce Marketing CloudGoogle MarketingEmail marketingData analysisWordPressHTMLProject managementClear communicationProblem solvingCollaborationDetail-oriented

Required

Salesforce Marketing Cloud Email Specialist Certification

Working with diverse communities

Clear and professional verbal and written communication skills for alignment among staff, vendors, and stakeholders

Ability to attend virtual meetings earlier than standard business hours with vendors in other timezones. MCE standard working hours are 9:00 am - 5:00 pm (PT)

Education and experience equivalent to a Bachelor's Degree in computer science, marketing, or a related field

Five (5) years of digital marketing campaign reporting, optimization and strategy, email distribution, and cross-team collaboration

Five (5) years of demonstrated solutioning experience in Salesforce Marketing Cloud

Basic functionality and principles of Salesforce CRM

Google Marketing and Analytics Ecosystem tools: Google Analytics 4, Google Tag Manager, Google Search Console, Google Maps, Google Cloud, Google and URL Builder

Wordpress and related applications and plugins for optimization, user experience, and ADA compliance

HTML

SQL, AMPscript, and SSJS for Marketing Cloud related applications

Website cookie privacy policy management and opt out functionality

Microsoft Office applications (Word, Excel, PowerPoint)

Project management platforms (Asana, Monday)

Conduct thoughtful data analysis

Communicate clearly and effectively to diverse audiences with diverse levels of understanding

Execute impactful presentations and reports to collaborators and decision-makers

Troubleshoot issues, and research and implement solutions

Maintain a proactive and growth mindset

Take responsibility and work independently, as well as coordinate team efforts