Clarity Clinic · 3 months ago
Vice President of Growth Marketing
Chicago, IL
Full-time
Hybrid
Director/Executive
$165K/yr - $180K/yr
8+ years expClarity Clinic is a healthcare organization looking for a Vice President of Growth Marketing to architect and lead their performance-driven marketing strategy. This role involves overseeing growth-related marketing operations and ensuring brand consistency while driving patient acquisition and retention across various clinical programs.
Mental Health Care
Responsibilities
Develop and execute a multi-channel growth strategy to drive measurable patient acquisition across psychiatry, therapy, TMS, and IOP/PHP programs
Build a predictable, performance-based marketing engine with clear CAC, LTV, and ROI goals tied to business outcomes
Forecast and model lead generation, conversion rates, and provider starts against clinic capacity and revenue targets
Partner with Operations, Clinical, and Executive teams to align growth initiatives with patient access and service line priorities
Own all digital performance channels including Google Ads, Meta, SEO, and retargeting
Implement dashboards and analytics tools (HubSpot, GA4, etc.) to monitor campaign conversion rates, cost per start, and ROI
Drive experimentation through A/B testing, funnel optimization, and audience segmentation to improve marketing efficiency
Ensure marketing decisions are guided by actionable insights and data transparency
Oversee business development and referral marketing across IOP/PHP and outpatient programs
Integrate referral activity data into HubSpot for tracking ROI and growth impact
Design and optimize outreach strategies that strengthen referral relationships and expand network visibility
Partner with the Director of Marketing to ensure all growth campaigns reflect Clarity Clinic’s mission, values, and voice
Balance creative storytelling with analytical performance metrics to maintain a unified patient experience
Support brand expansion into new markets while maintaining ethical compliance and consistency
Oversee the marketing tech stack including CRM, analytics, automation, and call tracking platforms
Implement HIPAA-compliant lead scoring, nurture journeys, and marketing automation
Maintain compliance with all healthcare advertising, privacy, and digital communication standards
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field required
8–12+ years of progressive marketing experience with at least 3 years in a senior leadership capacity
Demonstrated success scaling customer or patient acquisition in healthcare or multi-location service industries
Advanced proficiency in performance marketing, SEO/SEM, analytics, and conversion optimization
Deep understanding of CAC, ROAS, LTV, and attribution modeling
High proficiency in Excel or Google Sheets, including the ability to analyze complex datasets, build pivot tables, apply advanced formulas, and structure reports that drive strategic decisions
Proficiency with business intelligence tools (e.g., Tableau, Looker, Power BI, or similar) to build dashboards, track KPIs, and translate raw data into actionable insights for leadership
Strong data storytelling skills with the ability to interpret metrics, identify trends, and communicate insights clearly to both technical and non-technical audiences
Strong command of CRM and marketing automation tools (HubSpot preferred)
Proven ability to lead both creative and analytical teams
Excellent communication, analytical, and leadership skills with the ability to influence cross-functional partners
Preferred
Master's degree
SQL proficiency preferred — comfort writing or editing basic queries to explore data and answer ad hoc questions is highly valued
Company
Clarity Clinic
Clarity Clinic offers leading in-person and virtual psychiatry (medication management), therapy, PHP & IOP, TMS for depression, and psychological testing services with locations throughout the Chicagoland area: Chicago Loop, River North, Lakeview Broadway & Belmont, Arlington Heights, Evanston, and Mokena.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Pavan Prasad, MD
CEO
Dr. Stacy Lott, PsyD
Chief Operating Officer
Company data provided by crunchbase