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Caesars Entertainment · 3 months ago

Manager - Marketing Analytics - Corporate (Las Vegas)

Las Vegas, NV, United States

Full-time

Onsite

Mid, Senior Level

3+ years exp

Caesars Entertainment is a leading company in the gaming and hospitality industry, and they are seeking a Manager for their Marketing Analytics team. The role involves providing analytical support, delivering insights to drive profitability, and mentoring junior analysts to maximize their impact within the organization.

Food and Beverage

Responsibilities

Build productive business relationships with Senior leaders in the organization; leverage these relationships to develop and refine requests for analyses and to identify business opportunities. Drive realization of these opportunities through analytics and creative solutions. Help junior analysts to prioritize analyses based on business/profit impact

Conduct and oversee objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that analyses conducted by junior analysts are rigorous and accurate

Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a leadership role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats. Assist junior analysts in structuring and executing their analytics and in developing presentation materials suitable for distribution to senior management clients

Help to drive discussions with senior clients and the development, implementation and evaluation of strategic projects

Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers

Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes

Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting

Lead and/or contribute to large-scale cross-Analytics team projects

Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Help them to develop their critical thinking skills, analytical techniques, and business acumen

Qualification

SQLRTableauPythonGoogle BigQueryVBASASMicrosoft ExcelMicrosoft PowerPointCritical thinkingProblem solvingCommunication skillsInterpersonal skillsLeadership skills

Required

Bachelor's degree from an accredited four-year college

3+ years of professional work (or equivalent experience)

Demonstrated business acumen for the Casino industry; can articulate the fundamental drivers of business performance

Very strong quantitative and analytical skills, with a track record of driving measurable business outcomes through well-structured and communicated analyses

Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery. Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy. Proficient in Microsoft Excel and PowerPoint

Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences – able to effectively communicate analyses, conclusions, and recommendations to business partners, and influence decisions and strategies

Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders

Ability to manage multiple projects simultaneously, prioritize work for junior analysts, and meet deadlines while consistently delivering consistently accurate and high-quality work

Demonstrated leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork

Ability to uphold and demonstrate the highest level of integrity

Preferred

5+ years of professional work (or equivalent experience)

Bachelor's degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science

Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management

Experience in the application of statistical analysis and test/control to the casino business

Hyperion experience a plus

Prior experience in the gaming/hospitality industry and experience in analytics