InRule · 4 months ago
GTM Engineer — Revenue Team
United States
Full-time
Remote
Mid Level
$90K/yr - $120K/yrInRule Technology, Inc. is a PE-backed SaaS company focused on providing a Decision Intelligence Platform to enhance decision-making and process automation. The GTM Engineer will be responsible for architecting and scaling the GTM engine by integrating various tools and designing automated journeys to improve customer engagement and retention.
CRMInformation TechnologySoftware
No H1B
Responsibilities
Architect the GTM Engine
Connect Salesforce, HubSpot, enrichment tools, and AI services through APIs and orchestration platforms
Design personalized, automated journeys that move prospects from first touch to close with minimal manual effort—and measurable lift
Develop omnichannel campaigns (email, LinkedIn, ads, chat) triggered by real-time buyer intent signals
Evaluate and implement new GTM technologies while mastering InRule’s own Decision Intelligence, process automation, and machine learning platform as the foundation of the stack
Scale Outbound & Break the Mold
Replace repetitive SDR tasks with scalable outbound programs that still feel one-to-one
Build outbound processes from scratch that directly generate pipeline, questioning playbooks when they slow us down
Deploy chatbots and AI assistants to engage high-intent leads instantly—even off-hours
Engineer for Both Data and Humans
Ensure every system stays in sync and every decision is grounded in trustworthy, centralized data
Monitor funnel signals and experiment relentlessly to remove friction, increase conversion, and uncover new opportunities
Balance automation with human handoffs so Sales and CS teams act at exactly the right moment
Experiment, Measure, Iterate
Launch controlled experiments to test messaging, workflows, and triggers—then pivot quickly based on results
Document wins and failures so improvements compound over time
Apply InRule’s own DIP to GTM workflows as a living showcase for prospects
Qualification
Required
Automation & Integration: APIs, low/no-code platforms (Zapier, Make, Tray.io), light scripting (JavaScript, Python)
CRM Mastery: Salesforce + HubSpot admin-level expertise (custom fields, workflows, automation)
Analytics & Data – SQL or BI tools to slice funnel data, spot leaks, and evaluate experiments
AI & Machine Learning – Comfort connecting LLMs/AI services to personalize at scale
Sales & Marketing Fundamentals – B2B sales cycles, lead qualification, ABM, and funnel design
Campaign Strategy – Partnering with Marketing on multi-touch, account-based plays
Sales Intelligence – Providing real-time context and signals to reps
Cross-Functional Communication – Translating between technical and business teams fluently
Innovation & Problem-Solving – Questioning 'the way it's always been done' and replacing it with better, faster, more personalized solutions
Preferred
Hands-on with Clay, ZoomInfo, 6sense, or similar enrichment/intent platforms
Track record of scaling outbound via automation without maintaining personalization
Experience integrating multiple martech and salestech tools into a single, coherent GTM flow
Familiarity with AI-driven personalization, predictive lead scoring, or NLP-based sales insights
Benefits
Comprehensive health insurance
401(k) retirement
Paid time off
Opportunities for professional development
Company
InRule
InRule Technology® is an AI decisioning company providing integrated decisioning, machine learning and process automation software to the enterprise.
Founded in 2002
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Pamlico CapitalOpenGate Capital
2022-10-13Private Equity
2021-06-08Series Unknown
2019-08-20Private Equity
Leadership Team
Charles Snellgrove
Chief Executive Officer
Robin Davies
CRO
Recent News
Company data provided by crunchbase