HAC, Inc. ยท 3 months ago
Corp Digital Communications Specialist (56017)
HAC, Inc. is a 100% Employee-Owned company, and they are seeking a Digital Communication Specialist to manage their digital presence and reputation across various online platforms. The role involves crafting engaging content, monitoring online conversations, and implementing strategies to meet organizational goals.
Retail
Responsibilities
Develop and execute social media strategies to increase brand awareness, engagement, and customer loyalty
Create and schedule compelling content for various social media platforms including Facebook, Instagram, TikTok, and LinkedIn
Monitor social media and online channels for mentions, comments, and messages, and respond in a timely and professional manner using top-of-the-line digital communications tools and platforms
Analyze social media metrics and form insights to optimize content performance and drive continuous improvement
Identify trends and patterns in customer feedback and collaborate with relevant departments to address issues and improve customer satisfaction
Develop creative and engaging content for digital platforms including social media posts, blog articles, and newsletters
Collaborate with digital content producers and graphic design teams to create multimedia content such as videos, infographics, and animations
Plan and execute online events, contests, and promotions to foster community engagement and brand loyalty
Monitor industry trends and competitor activities to identify opportunities for engagement and differentiation
Track and analyze key performance indicators (KPIs) related to social media engagement, reputation management, and content performance
Prepare regular reports and insights for management review, highlighting successes, challenges, and opportunities for improvement
Qualification
Required
Bachelor's degree in a relevant field (e.g., Digital Media, Multimedia, Marketing, Communications)
Portfolio or proven experience as a Digital Content Creator or similar role
Minimum of 4 years of related experience in digital marketing, social media management, or equivalent
Strong writing and communication skills with a keen eye for detail
Proficiency in social media management tools and analytics platforms
Proficiency in elementary graphic design and editing software (e.g., Canva, Adobe Creative Suite a plus)
Ability to multitask, prioritize, and manage time effectively in a fast-paced environment
Creative thinking and problem-solving skills with a customer-centric mindset
Digital literacy
Excellent organizational and time management skills
Strong understanding of digital marketing and e-commerce
Effective communication skills
Ability to think creatively and innovatively
Analytical skills to identify challenges and trends
Familiarity with market trends and technologies
Must be able to lift up to 50 pounds
Standing/ walking up to 60% of work hours
Hand use: Grasping, manipulation, pushing and pulling. Work also may require bending, squatting, and reaching
Preferred
Proficiency in elementary graphic design and editing software (e.g., Canva, Adobe Creative Suite a plus)
Familiarity with the grocery or retail industry
Benefits
Employee Stock Ownership Plan (ESOP)
401K