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Visteon Corporation · 1 week ago

Director/Senior Director, Technical Product Marketing

Van Buren, MI

Full-time

Onsite

Director/Executive

10+ years exp

Visteon Corporation is a technology company focused on developing innovative digital cockpit and electrification products for the automotive industry. The Director/Senior Director of Technical Product Marketing will drive strategic product marketing initiatives, shape product narratives, and engage early customers to validate product-market fit and accelerate go-to-market success.

AutomotiveElectronicsManufacturing

Responsibilities

Collaborate with Product Line leaders to translate technical capabilities into differentiated value propositions, customer-centric messaging, and proof points

Establish governance to ensure messaging is developed in parallel with product ideation and early-stage customer validation

Ensure messaging supports buyer personas, use cases, and competitive positioning

Partner with sales and product teams to engage early adopters and strategic customers during product development

Gather feedback to refine messaging, inform roadmap prioritization, and identify market opportunities

Develop customer-facing materials for pilot programs, beta launches, and early demos

Create high-impact marketing assets including product briefs, solution overviews, presentations, case studies, and whitepapers

Oversee digital content creation for web, social, and campaign channels to support product launches and awareness

Ensure content is tailored to different stages of the buyer journey

Conduct market research to identify trends, customer needs, and competitive dynamics

Technical competitive benchmarking

Translate insights into actionable recommendations for messaging, positioning, and go-to-market strategy

Align with product management, engineering, sales, and communications to ensure unified product storytelling

Support internal enablement through training materials and messaging guides

Qualification

Technical Product MarketingAutomotive Display ExperienceEngineering BackgroundMarket ResearchStakeholder CollaborationAnalytical SkillsCommunication SkillsPresentation SkillsProject ManagementStorytelling SkillsCritical Thinking

Required

Bachelor's degree in electrical, software, or hardware engineering or related field

A minimum of 10 years of experience in engineering and/or technical product marketing of Automotive Display, Cockpit, Infotainment or other embedded chip automotive products

Experience working with internal communications to link product stories to company messages

Exceptional communication, presentation, project management, and analytical skills

Ability to understand, beyond surface level, the technical aspects of Visteon's products to create higher-level product messaging

Ability to translate technical details into compelling and consumable product messaging and stories

Proven leadership to influence cross-functional teams and deliver results

Strategic thinker with a results-oriented mindset and a willingness and ability to deliver tactical execution

Ability to influence and build relationships with stakeholders at all levels

Adaptable and resilient in a fast-paced, dynamic environment

Excellent storytelling skills

Persuasive, influential, and persistent

Critical thinker