Marketing Lead and Creative Producer (San Francisco only) jobs in United States
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Formant · 2 months ago

Marketing Lead and Creative Producer (San Francisco only)

positionSan Francisco, CA
timeFull-time
remoteOnsite
senioritySenior Level

Formant is building the operating system for intelligent machines, aiming to unlock the potential of robotics. They are seeking a Marketing Lead and Creative Producer to define and execute the company's voice and visual presence, taking on creative production and narrative storytelling responsibilities.

Cloud Data ServicesInformation ServicesInformation TechnologyRoboticsSensorSoftware

Responsibilities

Film, edit, and publish high-quality (but scrappy) video content featuring robots, customers, and the product
Produce interviews, demos, and occasional podcast-style content
Design and ship visual assets across web and social (landing pages, posts, thumbnails, decks)
Maintain a strong, consistent visual and editorial standard
Define and evolve Formant’s brand voice and point of view in AI + robotics
Translate complex technical concepts into clear, credible stories for a developer-heavy audience
Turn customer conversations and founder thinking into compelling written and visual content
Build momentum across channels (LinkedIn, blog, email, events) — quality over volume
Repurpose ideas across formats instead of starting from scratch every time
Run fast, lightweight experiments to learn what resonates with the industry
Operate independently with high agency
Ship without waiting for perfect inputs
Use AI tools naturally as part of your creative workflow (not as a gimmick)

Qualification

Creative productionTechnical storytellingVideo editingBrand developmentVisual designEditorial tasteCollaboration with foundersUse of AI tools

Required

You've built or shaped a brand, voice, or creative direction largely on your own
You can solo direct, film, edit, write, and design
You have strong editorial and visual taste — and can explain why something works
You speak 'engineer' comfortably and aren't afraid to dig into technical details
You've worked closely with founders or senior leaders before
You enjoy ambiguity and momentum more than process
You're mid-to-senior career, but still deeply hands-on

Company

Formant

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A single platform for companies operationalizing robotics to leverage data, build automation workflows, and prove ROI.
dateFounded in 2017
location
San Francisco, California, USA
people-size11-50 employees
web-link
https://formant.io/

Funding

Current Stage
Early Stage
Total Funding
$45M
Key Investors
BMW i VenturesSignalFire
2023-10-11Series A· $21M
2022-01-05Series A· $18M
2018-12-18Seed· $6M

Leadership Team

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James Turnshek
Cofounder / Chief Architect
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Jeff Linnell
Founder
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Company data provided by crunchbase