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Risepoint · 1 day ago

VP, Marketing Solutions

United States

Full-time

Remote

Director/Executive

12+ years exp

Risepoint is an education technology company dedicated to increasing access to affordable education. The Vice President, Marketing Solutions, will lead marketing innovation strategies and oversee growth channels, while partnering with executive leadership to ensure financial accountability and compliance with governance standards.

EducationHigher EducationUniversities

Responsibilities

Shape and drive enterprise-wide marketing innovation strategies in alignment with Risepoint’s mission and growth objectives

Serve as a key member of the executive leadership team, contributing to company-wide strategic planning and decision-making

Own the P&L for Marketing Solutions Innovation, ensuring investments deliver measurable ROI and align with company financial goals

Oversee resource planning and allocation to maximize impact and efficiency

Provide direction and oversight for established Strategic Growth Channels, ensuring each has clear strategies, rigorous planning, and alignment to partner and portfolio objectives

Partner with key stakeholders across the organization to strengthen go-to-market execution and growth planning

Scope, evaluate, and prioritize new marketing solutions growth opportunities, including market sizing, business case development, resourcing needs, and pilot design

Incubate validated initiatives and transition successful pilots into scalable business models

Establish repeatable frameworks for testing, learning, and scaling growth solutions across the portfolio

Serve as a strategic thought partner to the SVP, Marketing Solutions, shaping the future roadmap of offerings and new areas to explore as a team

Act as a senior connector across Marketing, Product, Student Success, and Partner Management to ensure initiatives are aligned, resourced, and executed effectively

Represent Marketing Solutions in executive and partner forums, articulating value, impact, and opportunities for shared success

Ensure all innovation initiatives comply with regulatory requirements and internal governance standards

Identify and mitigate risks associated with new business models and go-to-market strategies

Provide thought partnership and coaching to a team of directors, elevating strategic thinking, planning, and execution discipline

Build durable innovation capabilities across the organization, ensuring Risepoint can continuously identify, evaluate, and scale new opportunities

Define success metrics and operating cadences for new initiatives

Use data-driven insights to prioritize investments, assess performance, and refine growth strategies

Perform in accordance with Risepoint policies

Perform other duties as assigned

Qualification

Strategic leadershipMarketing innovationBusiness planningCross-functional collaborationData-driven decision makingCoaching senior leadersConsulting backgroundAnalytical skillsServant leadershipCommunication skills

Required

Bachelor's degree required

12+ years of professional experience

8+ years in strategy, marketing, or operations leadership, ideally with experience in higher education, edtech, or other high-growth industries

Track record of leading cross-functional initiatives from idea through execution and scale

Demonstrated success in business planning, modeling, and innovation management

Experience managing and coaching senior leaders/directors

Experience as both strategist and operator required

Exceptional strategic thinking with the ability to structure ambiguous problems and design actionable solutions

Strong builder: Proven ability to turn ideas into business plans into scalable execution

Data-driven decision maker with strong analytical skills

Ability to influence and collaborate across functions and with external partners

Comfortable working in fast-paced, evolving environments with competing priorities

Excellent communication and storytelling skills, with executive presence

Servant leader: Combines strategic vision with a willingness to dive into details, from structuring analysis to building presentations, to enable and elevate the work of their team