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Rainbird Technologies · 2 months ago

Channel Relations Manager - Content

Tucson, AZ

Full-time

Onsite

Senior Level

5+ years exp

Rain Bird Corporation is seeking a Channel Relations Manager – Content to drive the creation of engaging messaging for complex products. This role involves leading content strategies, collaborating across teams, and managing vendors to support product launches and marketing efforts.

Artificial Intelligence (AI)Enterprise SoftwareInformation TechnologySoftware

Responsibilities

Develop and maintain a comprehensive content strategy that aligns with business objectives, customer needs, and market trends

Conduct regular content audits and gap analyses to identify areas for improvement and innovation

Define clear content goals, KPIs, and performance metrics to measure effectiveness and guide optimization

Translate complex product information into compelling, customer-centric messaging across various formats—web, social media, video, print, and more

Lead content creation for product launches and ongoing campaigns, ensuring messaging remains relevant and engaging over time

Collaborate closely with subject matter experts (SMEs) to ensure technical accuracy and clarity

Adapt product content for digital platforms to maximize engagement, SEO performance, and brand visibility

Monitor content performance and iterate based on analytics, user behavior, and feedback

Plan, create, and schedule product-related content for the Landscape business’s social media channels

Tailor product content for social media audiences to drive engagement and brand awareness

Facilitate appropriate response to product-related social media engagement

Monitor performance metrics and adjust strategies based on analytics and audience feedback

Manage relationships with external content partners, including writers, designers, video producers, and translators

Oversee project timelines, budgets, and deliverables to ensure high-quality output aligned with brand standards and strategic goals

Provide detailed creative briefs and constructive feedback to guide vendor’s work and maintain consistency

Uphold a consistent brand voice and tone across all product-related content

Establish and enforce content standards, style guides, and best practices to ensure quality and coherence

Serve as the primary administrator for the marketing tech stack within the Landscape SBU, ensuring content assets are organized, accessible, and properly maintained

Conduct user research and analyze customer feedback to inform content strategy and messaging decisions

Optimize content for usability, accessibility, and search engine visibility to enhance customer experience and drive conversions

Qualification

Content strategyContent management systemsTechnical writingSEO toolsSocial media managementVendor managementUser researchSpanish communicationProject management