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Lindt & Sprüngli USA · 23 hours ago

Category Manager (Grocery SE)

Miami-FTL Area

Full-time

Hybrid

Mid Level

$106K/yr - $137K/yr

3+ years exp

Lindt & Sprüngli USA is a global fast-growing consumer goods company, enchanting the world with premium chocolate. The Category Manager will provide category analysis and business insights to US retailers, driving category growth and supporting Lindt USA’s business objectives through tailored category plans and strategic recommendations.

E-CommerceFood and BeverageManufacturingRetail

Responsibilities

Act as a consultant to develop and execute tailored category plans for assigned Lindt US retailers (Publix, HEB, Hy-Vee, Convenience Channel + additional retailers on an as needed basis) providing unbiased recommendations to drive overall category growth

Synthesize multiple data sources including Circana, Retailer Shopper Card Systems, and Shopper Research to craft compelling, concise and actionable selling stories

Utilize Blue Yonder space management software to analyze and validate retailer planograms and to develop strategic planogram recommendations to help assigned retailers maximize sales

Play a leadership role in conducting category management reviews: analyzing business issues and providing business insights and recommendations in the areas of assortment, merchandising, wayfinding and price partitions, to improve business results

Attend customer meetings to serve as the category expert by presenting analysis, trend information and category opportunities. Attendance may be in conjunction with the account manager or one on one with the buyer

Influence the development of strategic sales and category action plans through the sharing of knowledge gained from customer specific shopper card information. Help to establish priorities that are consistent with Lindt and key account goals and objectives, market share and overall category profitability

Provide sales managers with post event analytics and YOY implementation opportunities to drive the total seasonal confection category and Lindt brands in assigned accounts

Actively participate in weekly team calls or meetings with respective Sales managers and/or marketing

Serve as the expert on the assigned accounts by fully understanding shopper motivations, triggers and barriers through available data or research sources

Be the information expert in the analysis of syndicated data, shopper card data, household panel data, and customer point of sale data, leading to key insights and business recommendations in the areas of item distribution and assortment, pricing and promotion