Peter Millar · 1 day ago
Consumer Data Strategy Manager - Digital
Triangle, NC
Full-time
Onsite
Mid Level
3+ years expPeter Millar is a dynamic company committed to passion and customer focus. The Consumer Data Strategy Manager will lead the evolution of audience strategy and data governance, collaborating with various teams to ensure effective data utilization and marketing performance.
ApparelE-CommerceFashionLeisureProduct Design
Responsibilities
Define and execute data segmentation strategies in partnership with channel owners, including suppression logic, lookalike modeling, and winback efforts to drive prospecting, retargeting, and re-engagement through personalized, insight-driven marketing strategies
Identify high-value audiences using behavioral, transactional, demographic, and engagement data to improve marketing performance and personalization effectiveness
Implement and maintain measurement frameworks, tools, and technologies to evaluate audience strategies at scale, enabling structured testing and continuous improvement
Analyze audience and campaign performance to refine segmentation strategies and inform data-driven targeting enhancements
Implement and uphold marketing data governance standards, including hygiene, enrichment, deduplication, and privacy compliance (e.g., GDPR, CCPA)
Collaborate with Digital, Data & Analytics, and IT partners to ensure data integrity and enable effective activation across marketing platforms
Serve as a product-owner for evaluating and enhancing marketing technology platforms (e.g., CEPs, CRMs, ESPs) to support automation, personalization, and scalable audience execution
Design and deliver actionable audience insights reports to guide creative, content, and channel strategies
Partner with IT and Data Governance teams to support Master Data Management (MDM) initiatives, ensuring consistent and accurate customer records across systems
Qualification
Required
Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field
3-5 years of experience CRM, audience strategy, email marketing, digital marketing, or data-driven marketing roles
Practical expertise in marketing technology platforms (e.g., CDPs, CRMs, ESPs)
Technical fluency in CRM/data platforms
Ability to connect data strategy to business goals, customer lifecycle stages, and marketing priorities
Aptitude to interpret data from multiple sources and apply insights to audience planning and campaign targeting
Proven track record of working cross-functionally to align data, tools, and teams around shared goals
High standards for brand accuracy, governance, and compliances
Ability to identify gaps and opportunities within existing frameworks and propose innovative solutions
Ability to articulate complex ideas simply and persuasively, engaging both creative and analytical audiences
Ability to manage multiple priorities and timelines with clarity, structure, and attention to executional detail
Thrives in a fast-paced environment and proactively solves problems when priorities shift
Preferred
Experience with SQL/Python and identity resolution & data matching
Company
Peter Millar
PeterMillar.com for luxury menswear, womenswear, outerwear, button downs, shoes, accessories, and performance apparel.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2012-09-21Acquired
Leadership Team
C
Chet Sikorsky
Co-Founder
Recent News
Sports Business Journal
2025-10-27
Arkansas Business — Business News, Real Estate, Law, Construction
2025-10-20
2025-09-19
Company data provided by crunchbase