Porch Group · 1 day ago
Paid Media Manager
United States
Full-time
Remote
Mid Level
$68K/yr - $90K/yr
3+ years expPorch Group is a leading vertical software and insurance platform focused on helping homebuyers. They are seeking a Paid Media Manager to drive strategy, execution, and optimization of channel expansion initiatives, with a focus on programmatic, social, and addressable media buying.
Home ImprovementHome ServicesInformation TechnologyInternetSoftware
Responsibilities
Plan, execute, and optimize paid media campaigns across key platforms (Google Ads, Meta, TikTok, Programmatic, etc.)
Manage budgets and ensure efficient allocation of spend across channels to maximize return on ad spend (ROAS)
Develop and implement audience targeting strategies, leveraging first party and third-party data sources
Collaborate with creative teams to develop compelling ad creatives and messaging aligned with target audiences
Building Out New Channel Capabilities
Identify and test new paid media channels to diversify and scale acquisition efforts
Develop frameworks to assess new platforms and ad formats for long-term viability and effectiveness
Partner with agencies and analytics to develop test methodology for assessing the incrementality of new channels
Developing an Addressable Data Strategy
Design a comprehensive approach to leverage first-party and external data for media targeting
Work closely with data teams to establish best practices for audience segmentation and personalization
Align data strategy with evolving privacy regulations and industry trends (e.g. cookieless tracking, GA4, CDPs)
Testing & Incrementality in Paid Media
Establish a robust testing framework to measure campaign effectiveness and incrementality
Implement A/B and multivariate tests to assess audience targeting, creative performance, and bidding strategies
Partner with analytics and agency teams to improve attribution modeling and understand true new-media impact on existing media
Performance Analysis & Optimization
Design and implement a measurement plan. Monitor key performance indicators (KPIs) and provide actionable insights to improve campaign performance
Create and present insights on campaign results, trends, and future optimization strategies
Continuously iterate on bidding, targeting, and creative strategies based on data-driven learnings
Qualification
Required
3-5+ years of hands-on experience managing paid media campaigns, preferably in a performance-driven environment
Expertise in buying programmatic media across the major platforms: Google Ads, Meta, TikTok, Programmatic etc
Experience in working with Googles 360 ad platforms
Strong analytical skills with proficiency in Google Sheets and marketing analytics tools
Experience with data-driven marketing and audience segmentation
Understanding of incrementality testing, attribution modeling, and media measurement best practices
Strong project management skills and ability to work cross-functionally
Ability to thrive in a fast-paced, test-and-learn environment
Preferred
Experience with, multi-touch attribution (MTA) or incrementality testing
Familiarity with first-party data activation
Knowledge of privacy regulations (GDPR, CCPA) and their impact on digital advertising
Knowledge in the moving or home services industry
Benefits
Three (3) Medical plan options
Two (2) Dental plan options
Vision plan
Critical Illness, Hospital Indemnity and Accident plans
Health Savings Account
Flexible Savings Accounts including healthcare, dependent care, and transportation savings options
Basic Life and AD&D
Short and Long-Term Disability benefits
Voluntary Life and AD&D plans
Traditional and Roth 401(k) plans
Supportlinc
LifeBalance
Paid vacation of 10 days per year
Company-paid holidays of typically nine per year
Paid sick time
Paid parental leave
Employee assistance program (EAP)
Identity theft program
Travel assistance
Will preparation
Fitness and other discounts programs
Company
Porch Group
Porch Group is a vertical software platform for residential environments.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$782.85MKey Investors
Wellington ManagementRunway Growth CapitalValor Equity Partners
2025-05-19Post Ipo Debt· $134M
2023-04-17Post Ipo Debt· $333M
2022-04-15Post Ipo Equity· $4M
Leadership Team
Matt Ehrlichman
Founder, CEO
Jake Cooney
Design Director and Co-founder
Recent News
2025-11-10
2025-11-10
Company data provided by crunchbase